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What is an API Endpoint? The Complete Guide for E-Commerce Developers

Fabric

API endpoints in e-commerce serve as specific URLs or URIs that enable communication and data exchange within an e-commerce system. They are vital components that facilitate various functionalities and interactions in e-commerce development.

eCommerce 130
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Macy’s vs. HBC: Two Different Takes on the Ecommerce Spinoff

Retail TouchPoints

But in the retail realm, activist investors have recently latched on to a tactic that is relatively new — pushing ailing store brands to spin off their ecommerce business into a standalone company. Kohl’s , Macy’s and Neiman Marcus are among the retailers that have faced this particular pressure in the last year and a half.

eCommerce 265
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Instagram Sales: How to Captivate Consumers With Your Brand

BigCommerce

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

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Wish Sold to Asian Ecommerce Platform Qoo10 for $173 Million

Retail TouchPoints

After years of decline, ContextLogic has sold its discount shopping app Wish for approximately $173 million in cash to Qoo10 , an ecommerce platform that operates localized online marketplaces throughout Asia. Qoo10 is headquartered in Singapore and operates marketplaces in Singapore, Indonesia, Malaysia, mainland China and Hong Kong.

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Top Wish Execs Share Plan for Winning Back Consumers, Beginning with ‘Wishmas’

Retail TouchPoints

When Wish debuted in 2010 it took the U.S. by storm, rising to the top of the app charts and garnering millions of fans, until consumers began to realize the cost of those ultra-low prices — long delivery times and often poor quality products. You don’t have a lot of industries this size still growing so fast.

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NRF: Holiday Spending Could Top $966B, but Shift from Goods to Services Continues

Retail TouchPoints

seen from 2010 to 2019. “It Overall household finances remain in good shape and will continue to support the consumer’s ability to spend.” Adobe is forecasting more modest growth for ecommerce sales during this period, predicting they will total $221.8 consumers spent online during holiday 2022. for the Nov.

Consumer 247
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B2C Marketing Operations: It’s Time To Shine

Forrester eCommerce

Hey B2C marketers, who else is feeling the pain of: A proliferation of consumer touchpoints? B2C marketing has undergone so much change since the 2010 dawning of the age of the customer that companies have no choice but to become customer-obsessed now. Unpredictable and fast-changing macroeconomic conditions?

B2C 195