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Brand Value: Measuring The Long-Term ROI Of Different Advertising Channels

RTP blog

Many marketers have been relying on this rule of thumb over this time, in doing so risking overlooking the key differences that come with variation in creative, sector, campaign KPI and media channel. What is long-term advertising impact? A clear conflict of interest.

Channel 150
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9 Ways to Improve Organic Reach and Beat the YouTube Algorithm

Kissmetrics

Before 2012, YouTube charted video success by the number of views alone, regardless of the length of viewing. In addition to these three qualifiers, YouTube’s algorithm also draws on a user’s historical views and a video-specific assigned score, one that weighs both novelty and frequency of channel uploads, among other attributes.

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13 Automotive Ecommerce Sites Revving Up Online Sales

BigCommerce

billion in 2018 , representing a 121% increase compared to 2012 revenue. And others still are updating their online storefront channels and launching multi-channel initiatives to increase market share. Enjuku posts articles on its blog to educate customers on a variety of topics related to car performance.

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How to Promote Brands Through Gifs

Kissmetrics

On Giphy, brands can create channels for their gifs, much like YouTube. Even the National Archives has a Giphy channel: What Do People Use Gifs For? Gifs can be used in email marketing, social posts, and blogs—some blogs even create entire articles out of gifs! Use Gifs in Blog Posts. Use Gifs in Email Marketing.

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30 Lessons After 30 Million SEO Visitors

Kissmetrics

Whenever I write a blog post, I go through this step. I publish one new blog post a week. Can you guess how many blog posts I update on a daily basis? Technically it is 0 (me at least), but my team focuses on updating at least 3 old blog posts per day. The majority of your pages that will rank are blog-related content.

SEO 363
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Adaptability in Ecommerce: The Essential Lessons to Learn

Omnisend

As a Co-Founder of a blog & podcast dedicated to ecommerce brands, Mike was more than happy to indulge us with questions about the best, and worst, brand practices seen with modern ecommerce companies. EcomCrew is a blog & podcast for other ecommerce brands. Discussing Ecommerce Brands.

eCommerce 148
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How to Get Google to Instantly Index Your New Website

Kissmetrics

How do you get your new site or blog indexed by Google, Bing, and other search engines? These strategies are exactly how I grew this blog to over 600,000 monthly visitors as fast as I did! That “new stuff” can be a new page on an existing site, a change to an existing page, or an entirely new site or blog.

SEO 352