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Clerisy Launches $100M Growth Equity Fund, Invests in Dormify

Retail TouchPoints

With a focus on serving consumer and tech companies, Clerisy has made its first investment in Dormify , the dorm room and home décor ecommerce brand. Dormify, which launched in 2013, has become a destination home décor and lifestyle brand for Gen Z consumers who are living in dorms and small spaces.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Today’s consumer exhibits little patience with retailers that don’t understand them on a deep, personal level. This combination of data-driven insights and human intuition enables organizations to “think differently about the trillions of messages that we receive as consumers every month,” she added. “We

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Ecommerce Accelerator Pattern Secures $225M in Funding

Retail TouchPoints

The ecommerce marketplace accelerator, founded in 2013 , has more than 900 employees and clients including Panasonic , Pandora , Black Diamond , Skullcandy , KONG and Sorel. Pattern has received $225 million as a minority investment from Knox Lane.

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How Beautycounter’s New CCO is Using Amazon Learnings to Scale the Brand

Retail TouchPoints

Kara Trousdale was the woman to know during the pandemic — she managed the consumables supply chain business at Amazon at the height of COVID, meaning she had the keys to the kingdom when it came to paper towels, toilet paper, hand sanitizer and all those humble essentials that were in such short supply.

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Beyond the Borders – How Retailers are Shifting Gears to Diversify  

Retail TouchPoints

Collaboration is the new competition; it was back in 2013 that Harvard Business Review used this sentence to headline an article on how to drive large-scale social change through collaboration. Partnerships with successful online brands that are struggling to turn a profit with their DTC channels are another interesting alternative.

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Online or Offline Sales? Why not Both?

Retail TouchPoints

There are some products consumers will never feel entirely comfortable buying exclusively online. Many consumers prefer visiting a store to give their mattresses a bounce before making a purchase. Since the company’s launch in Frankfurt, Germany in 2013, Emma has reached customers in 30 countries.

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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Luring Consumers with Experiential Brick-and-Mortar Stores.