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Forrester’s Mobile Mind Shift Index Monitors An Evolving Preference For Mobile

Forrester eCommerce

Marketers and product strategists have used Forrester’s Mobile Mind Shift Index (MMSI) for years to understand their audiences and inform their mobile strategy. We introduced the MMSI in 2013 to help companies assess whether an audience is ready to engage with them on mobile.

Mobile 186
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With 1 in 4 Online Dollars Spent on Mobile, Ecommerce Mobile SEO is More Important [& Intricate] Than Ever

BigCommerce

By the time you read this, everything we’ve learned about mobile SEO could be wrong. This is because the existing paradigm is based on a desktop-first world, and Google is about to catapult us into a mobile-first world with a major update on how they crawl, render and rank the web. Google’s Mobile-First Index.

Mobile 419
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8 Mobile eCommerce Trends Here to Stay

GetElastic

What to Watch: 8 Mobile Commerce Trends. economy alone, mobile commerce revenue rose from $268 to $338 billion from 2019-2020. It’s even more alarming to look at where that same revenue stood in 2013 – just a fraction at $41B. Mobile Payments. A dedicated mobile app allows order details to be saved in a profile.

eCommerce 148
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Home Depot Promotes Insider to New Retail Media and Monetization Post

Retail TouchPoints

Babcock joined the retailer in 2013 and most recently served as VP of Integrated Media, helping to launch Retail Media+.

Retail 312
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Top 5 Digital Marketing Initiatives for 2022: Insights From Marketers

ROI Revolution

That’s why we surveyed 170+ digital marketing professionals from brands and retailers in a wide range of industries and business types to determine the top trends, initiatives, and concerns for marketers this year. In this article, dive into the top 5 digital marketing initiatives that brands are focusing on in 2022.

Marketing 172
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Getting To Grips With ‘PIN On Mobile’ Versus ‘PIN On Glass’

RTP blog

However, with many new solutions coming into the payments market, confusion has crept in regarding terminology and the benefits of different technologies. PIN On Mobile And PIN On Glass Are Not The Same A case in point is the conflation of the terms “PIN on Glass” (PoG) and “PIN on Mobile” (PoM). How Secure Is PIN On Mobile?

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Change in Leadership for bp’s UK Retail Business

365 Retail

bp has announced changes to its UK retail leadership team with the appointment of Jo Hayward as VP mobility & convenience retail and Natalie Cattermole as senior dealer manager. Tracey Clements, bp’s SVP mobility & convenience Europe, comments: “I am delighted to have Jo and Natalie on our UK leadership team.

Retail 110