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As Fast Fashion Races To Capture Award Season Trends, Brands Struggle To Keep Up

RTP blog

The digital fashion landscape has become a consumer’s dream of being able to see their favorite celebrity wearing something they want, only to go shopping a mere 24 hours later and find an almost exact replica. While H&M struggled with profits dropping 62% in 2017, Zara’s parent company Inditex reported a 7% increase the same year.

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5 Mistakes Killing Your Retargeting Campaigns (+ a Framework to 10X Increase Their Efficiency in 2017)

BigCommerce

million Americans are planning to use ad blocker in 2017! The bottom line is this: consumers purchase and engage more when they receive a truly personalized shopping experience in a consistent, coordinated fashion. According to an Infolinks study, 86% of U.S. consumers suffer from “banner blindness.”. No wonder 86.6

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5 Things to Know About Amazon’s New ‘Style’ Clothing Stores

Retail TouchPoints

Amazon has announced plans for its first-ever physical fashion store — dubbed Amazon Style — which will feature women’s and men’s apparel, shoes and accessories. To pull this off, Amazon will be using the same technology and processes it employs at its fulfillment centers. The goal is an Everything Apparel Store IRL.

Clothing 207
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How To Start a Clothing Line (Tips From 13 Fashion Pros)

eCommerce CEO

Even if you don’t know how to sew a stitch, you can still launch a successful fashion business. This step-by-step resource includes tips from over a dozen fashion pros and CEOs. Fashion Business 101. The fashion industry has recorded steady growth over the years. By 2024, it should be almost double the value of 2017.

Clothing 101
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H&M, Kering, Stella McCartney Join Support for Forest-Friendly Supply Chains

Retail TouchPoints

I am proud to say we have been partnering with Canopy since 2014 and have been a zero-deforestation brand since 2017, never sourcing from ancient, endangered or protected forests,” said Stella McCartney in a statement. “We We must take action today in order to protect our forests for tomorrow.”.

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How Vintage Wine Estates is Uncorking New Opportunities in Alcohol Ecommerce

Retail TouchPoints

After spending the first part of her career in fashion and brand strategy, working with brands like Donna Karen , Dr. Scholls , Elizabeth Arden and Urban Decay , in 2004 she co-founded the digital native brand Cameron Hughes Wine (CHW), which “really became kind of the Warby Parker of our industry,” she said.

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Olivela CXO: Content, Charitable Giving Keep Luxury Consumers Engaged

Retail TouchPoints

Although the eTailer has two very distinct target customers — the fashion-forward Millennial and the style-conscious 40-to-50-year-old consumer — there are core behaviors that transcend these distinctions and, ultimately, guide Olivela’s experience strategies. Digital and store appointments help fulfill the luxury promise.

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