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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Editor’s note: As retail interfaces and systems continue to evolve, the way we design retail experiences to user needs and behaviors is also transforming. For the past decade or so, big-name retailers have turned to designers and experiential agencies to create multisensory atmospheres in stores. 74% of U.S.

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand. The retailer also sought to better align the merchants and products it promoted in these varied campaigns as a way to spread as wide a net as possible to draw in new customers. “If

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5 ways retail technology will improve the eCommerce customer experience in 2019

TradeGecko

Over the past decade, the rise in eCommerce has transformed the retail experience - and this trend only continues to grow. In recent years, online retail sales reached an incredible $2.3 trillion worldwide , and eCommerce sales accounted for more than 10% of all retail sales globally.

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Retail Media will add Fuel to the Fire for M&A in AdTech

Retail TouchPoints

Those sponsored positions are what are now known as retail media, which has become the third-largest U.S. digital advertising channel after paid search and paid social campaigns. The question to ponder is how other marketplaces will compete with Amazon in particular as retail media becomes increasingly competitive.

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Where does that leave retailers today, especially as they develop their holiday plans and finalize their budgets for 2023? The result? Loyalty programs.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

What about retail, especially the brick-and-mortar variety? While many are wondering if large retailers like Macy’s, J.Crew and Neiman Marcus will retain their premiere places in malls, few are considering whether the world of direct-to-consumer or DTC will also stumble in this changed retail landscape.

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Top Ways Retailers Continue Evolving their Tech Stacks

Retail TouchPoints

Now more than ever, retailers are looking for solutions to create more seamless in-person and digital customer experiences. Many stores, including retail giants Walmart, Target, Best Buy, DICK’S Sporting Goods and Urban Outfitters, introduced or expanded game-changing buy online, pick up in-store (BOPIS) capabilities in 2020.