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American Girl, the Home Depot and Victoria’s Secret Among List of 2023 Brand Experience Award Winners

Retail TouchPoints

The 2023 Brand Experience Award winners are brands and retailers taking innovative approaches to all things “experience” — from advanced influencer marketing strategies to immersive store designs and even thoughtful approaches to the metaverse.

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Retailers Increasingly Turning to Third-Party Resources to Handle Fulfillment

Retail TouchPoints

While more than half ( 54% ) of retailers responding to the 2023 Omnichannel and Fulfillment Benchmark Report said active physical stores are the final locations for inventory prior to delivery, retailers are increasingly using third-party services to handle the actual mechanics of picking, packing and delivering items to consumers.

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Deloitte Shares Loyalty Trends and Best Practices for 2024

Retail TouchPoints

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

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How Retailers Should Deal with Digital Advertising Inflation in 2023

Retail TouchPoints

Two things advertisers don’t enjoy are a rocky economy and a frugal consumer. In addition, consumers are more cautious about spending, making your ROI on paid ads less profitable than it was even recently. There’s a paradigm shift in consumer behavior based on survival as opposed to luxury. in Q1 of 2021. In fact, 42.7%

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Last minute tips and tricks for BFCM – 2023 + checklist

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This also says a lot about your consumer behavior. And how countdowns, banners, and pop-ups affect your consumer behavior. When a customer trusts you, they turn into brand advocates and you could use free word-of-mouth promotion to increase sales and acquire a lifetime customer.

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Why Uncommon Corporate Partnerships are a Must in 2024 (and How to Make Them a Reality)

Retail TouchPoints

Despite Tightening Wallets, Select Brands Flourish As spend growth softened in the second half of 2023 across discretionary categories and companies geared toward more price-conscious consumers flourished, opportunities presented themselves for brands that kept an open mind. However, not all customers behave the same.

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Salesforce Predicts Just 1% YoY Online Sales Growth for U.S. Holiday Season

Retail TouchPoints

billion consumers worldwide. The holiday prediction is in line with data from the 2023 back-to-school (BTS) season, which also have shown a 1% YoY growth rate in the U.S. 22, 2023 briefing. growth rate lags the projected global growth rate of 4% , which Salesforce forecasts will generate $1.19 trillion in online sales.