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5 Hacks to Attract Gen-Z Consumers

Kissmetrics

If you are still focused on millennials, it’s time to start paying attention to a new generation of consumers. Hire Social Media Managers or Social Media Firms that Employ Gen Z’ers. Gen Z consumers are savvy buyers and can spot inauthentic advertising. Gen Z’ers already impact a large portion of consumer spending.

Consumer 351
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TV Commerce: 3 Ways to Make Shopping Click for Consumers

Retail TouchPoints

And consumers, accustomed to going from discovery to purchase with just a few clicks on social media and retail sites, are primed to do the same with streaming ads. Today CMOs are navigating shorter purchase cycles by marrying elements of branding and direct-to-consumer marketing so they can better customize the customer journey.

Consumer 231
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CVS Launches Programs to Add Transparency to Prescription Pricing

Retail TouchPoints

CVS CostVantage, which the company plans to launch in 2025, will define the drug cost and related reimbursement with contracted pharmacy benefit managers (PBMs) and payors, using a transparent formula built on the cost of the drug, a set markup and a fee reflecting the care and value of pharmacy services.

Consumer 221
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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

For consumers, creators and retailers alike, sifting through the ever-changing array of functionalities across platforms is still fraught with misfires, miscommunications and mistrust. There’s no time to waste, because consumers are already there. eMarketer predicts that figure will double by 2023 and reach nearly $80 billion by 2025.

Consumer 282
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How IKEA and Grove Collaborative Help Consumers Act on Their Sustainable Intentions

Retail TouchPoints

Over the last few years, sustainability has become increasingly important to consumers. While several distinct consumer cohorts support sustainability, their underlying motivations — and actions — can differ significantly. Executives from both companies spoke at the2022 NRF Big Show , which took place Jan.

Consumer 233
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Visa, Mastercard Settlement Represents Major Victory in Merchants’ Fight Against Swipe Fees

Retail TouchPoints

Additionally, the settlement provides funding for new programs to educate small businesses about payment acceptance options and how to best manage costs. The changes will not go into effect until that approval is received, which Mastercard estimates will likely be in late 2024 or early 2025.

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How Retailers Can Use AI to Improve Customer Experience and Build Trust

Retail TouchPoints

Additionally, global ecommerce spending could surpass $7 trillion as early as 2025. Consumers are only one click away from retailers at all times. Customer Verification and Trust A critical component of the customer experience is trust that the business is using advanced security practices to protect the consumer.