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Foot Locker to Boost Digital Investments 50% as it Aims for 25% Online Sales by 2026

Retail TouchPoints

We will evolve to a more agile product and platform operating model that delivers capabilities and personalized customer journeys with a faster speed to market.” The retailer also will invest in greater data capture and personalization at scale for both its loyalty program and digital marketing outreach.

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6 Paid Social Trends to Be Aware of in 2024

Retail TouchPoints

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

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BJ’s Joins the Fast-Growing Retail Media Club

Retail TouchPoints

This new program builds upon our existing digital marketing offerings with a customizable solution for brand partners to influence our members at every stage of their purchase journey, all while driving measurable returns.”. alone already,” said Jon Flugstad of McKinsey in a Retail TouchPoints report on retail media. million members.

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Influencer Marketing Market is Booming to Rapidly Growing $2.85 Billion by 2026 with Top Key Players

Digital Doughnut

The popularity of social media platforms has skyrocketed, leading to the creation of lucrative opportunities in the influencer marketing market.

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ActiveCampaign vs Klaviyo: An In-Depth Analysis for 2024

Groove

Whether you’re an eCommerce retailer, brick-and-mortar store, or service-based business, choosing the best email marketing tool is essential for promoting your company and growing your audience. By 2026, eCommerce sales will skyrocket to almost $7.5 Klaviyo Klaviyo is widely considered to be the ultimate eCommerce marketing platform.

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Millennials the Most Likely Demographic to Be Influenced by Retail Media Ads, Retail Technology Show Research Reveals

365 Retail

A further 49% of Millennials said that retail media ads delivered in-store helped validate their buying decisions when shopping brands they already buy from, helping retailers drive greater brand engagement and loyalty amongst existing shoppers.

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Why One DTC Skincare Brand Decided to Acquire its own Social Commerce Solution

Retail TouchPoints

The global social commerce market is expected to reach $2.9 trillion by 2026, and B2C brands are poised to make up nearly all of that revenue, according to Research and Markets analysis. As a result, brands and retailers across categories are focused on bolstering their social commerce capabilities.