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The Step-Up in Ecommerce Sneaker Fraud

Retail TouchPoints

As a result of this rise in reselling, sneakers are also emerging as the ecommerce category most susceptible to online fraud, according to proprietary data from Riskified’s ecommerce risk intelligence platform. In fact, the sneaker resale market in the U.S. Heeling and Dealing The sneaker resale market is a lucrative industry.

eCommerce 261
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Removing Friction In The eCommerce Customer Journey

Groove

As the demand for frictionless shopping increases and consumer shopping habits constantly change, merchants must optimize their stores to accommodate shoppers at each stage of the eCommerce customer journey. What Is The eCommerce Customer Journey? Mapping the eCommerce Customer Journey. Are you unfamiliar with this term?

eCommerce 370
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How to optimize ecommerce landing page conversions using AI copywriting tools

Omnisend

When it comes to ecommerce, there’s no denying that online stores have to keep up with the ever-evolving trends. AI’s goal is to create convincing content that mimics human writing in terms of quality, readability and semantic richness, to the point that a typical reader wouldn’t be able to tell the difference between human and machine.

eCommerce 164
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How Useful is Target CPA in Google Ads?

Store Growers

Most ecommerce stores like to have their cost per acquisition, or CPA, as low as possible. In this article, we’ll take a closer look at how this strategy works, and when to use it in your campaigns! In this article, we’ll take a closer look at how this strategy works, and when to use it in your campaigns!

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How Puma is Using AI-Powered Styling to ‘Brainstorm’ with its Customers — and Increase AOV

Retail TouchPoints

Much like an article that doesn’t live up to its catchy headline, Rohan Deuskar describes inspiration clickbait as compelling shopping content (most often visual) that ends up driving a user into a disappointing, bland ecommerce experience. Anyone who shops online has probably at some point fallen victim to “ inspiration clickbait.”

Customer 265
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2023: Ring in Retail Profits by Stopping Automated Threats

Retail TouchPoints

This article reveals effective strategies to safeguard brands’ customers, reputation and revenue moving forward. While ecommerce businesses strategize on how to rebound in 2023, there’s another factor impacting margins completely independent of the economy. Inflation and the Incredible Shrinking Margin. Bad Bots are Siphoning Profits.

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5G and the latest digital transformation

GetElastic

While, this new generation of communication provides up to 20 times more performance, it’s the other characteristics of 5G that will really change the game,” Visca said in an article in Gigabit Magazine. With the interconnectivity, machine learning, automation and real-time data now in play, we’re experiencing another industrial revolution.

Magazine 163