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Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218
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2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 222
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Preparing for a Very Generative AI Holiday Shopping Season

Retail TouchPoints

AI can be trained to feel more personal, but proceed with caution. Brands seeking to use this technology have an opportunity to engage customers, communicating the presence of generative AI in the consumer experience and where and when it is used. Take advantage of consumer curiosity about chatbots, personalization, bundling, etc.

Toys 229
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How to mix technology and the human touch for a winning retail strategy

GetElastic

According to Dan Hodges, CEO and Founder of Retail Store Tours , the top trends for 2019 include “employee training, retail environment, use of technology, business model, store design, customer management, brand story, unique concept, the human touch and change.”. Apple Store.

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Beyond the Transaction: How to Make Your Ecommerce Site an Experience

Retail TouchPoints

Once consumers start searching, search relevance technology can predict what else they’ll need (i.e. Since it sells directly to consumers and to retailers (B2C and B2B ecommerce), Hearts on Fire needed to create two differentiated experiences that could be personalized to a buyer’s specific needs. Don’t Forget About Human Connection.

eCommerce 253
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Who’s Oroinc.com? Here’s Everything You Need to Know

Ecommerce Platforms

Oro supports B2B companies through their digital transformation with B2B eCommerce and CRM products that leverage technology to provide business tools that build relationships and increase sales. Support and Training. If you like more structure in your training and support, Oro can oblige. And the B2B market seems to love it.

B2B 195
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9 AI Tools for Successful Marketing Funnels

Kissmetrics

With more customers expecting a hyper-personalized, real-time experience, the demand for AI technology in marketing has never been greater. Even small businesses need to adopt AI technology to keep up. With Exceed’s top-notch AI technology, engage your leads in human-like conversation. Use Exceed.ai Who Should Use ClickFunnels?

Marketing 290