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Have COVID-19 And Black Lives Matter Accelerated Values-Based Buying?

Retail TouchPoints

Values-based buying — consumers consciously selecting products and companies that support environmental sustainability, social justice movements and a range of other causes — was already a growing force in retail before this year’s unique combination of COVID-19 and Black Lives Matter protests.

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Black Lives Matter

Smile.io

It doesn’t matter if you’re a marketer local to our HQ in Canada, a software developer in Brazil, a designer in Spain, or an accountant from the Philippines. But no matter what we’ve done in the past, we know we can always do better. Black, indigenous, and people of color matter. We can listen better. We can learn better.

Books 57
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Adidas drops its opposition to Black Lives Matter use of stripes

RetailWire

Adidas has withdrawn its opposition to the Black Lives Matter Global Network Foundation’s use of three yellow stripes on its merchandise. The athleticwear brand had initially claimed the use of the stripes would create confusion in the minds of consumers. Its decision suggests that it no longer sees that as an issue.

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Target and others block ads on sites running Black Lives Matters stories

RetailWire

Target has directed “a leading online news publisher not to run its ads in stories related to the Black Lives Matter movement,” reports The Wall Street Journal. The story says the practice known as blocklisting is used when marketers want to avoid having their ads associated with controversial stories.

Other 69
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Court rejects Whole Foods’ workers ‘Black Lives Matter’ appeal

RetailWire

Circuit Court of Appeals has ruled that Whole Foods employees can not sue the grocery chain or Amazon.com after being sent home without pay for wearing face masks supporting the “Black Lives Matter” movement.

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Case dismissed against Home Depot over Black Lives Matter message

RetailWire

A National Labor Relations Board judge has dismissed a case filed by a former Home Depot employee who was given the choice of wearing the company’s apron as-provided or being dismissed for wearing the garment with a Black Lives Matter message. ”

Article 40
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Whole Foods sued over firing of worker with Black Lives Matter mask

RetailWire

Whole Foods workers have filed a suit in federal court in Boston claiming the grocery chain violated their civil rights after sending home workers and firing one who wore face coverings supporting the Black Lives Matter movement. The chain cited a company policy against non-company messaging as the reason for its action.

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