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Marketing Your Video Game Outside of Game Marketplaces & App Stores

FastSpring

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 194
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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Save the date for the “Make it Big” Conference, to connect with thought leaders, ecommerce industry experts, and other merchants interested in growing their online businesses. Read below for all the Make it Big Conference details for 2022, including: What is Make it Big? What can conference participants expect to learn this year?

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ISE 2023 Conference Programme revealed

365 Retail

Business leaders, innovators and technology pioneers will be tackling some of the most thought-provoking issues, market trends and inspirational ideas from across the AV and integrated systems sector as details of the ISE Conference Programme for 2023 are revealed. CEDIA and AVIXA members also receive a 30% discount on paid-for conferences.

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Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

Retail TouchPoints

right now,” said Moore, SVP of Commerce Partnerships at NBCUniversal, speaking at the Retail Innovation Conference and Expo in June 2023. “ For many brands, television can seem like an imposing channel to start advertising on, but it’s never been easier for a brand to start advertising on television ,” said Moore.

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RICE 2022: How Coach Uses Store Design, Pop-Ups and Digital Installations to ‘Go Local’

Retail TouchPoints

Zaccariello noted that physical stores not only remain important sales channels, they also provide opportunities to deliver vital connections to and among customers. The December 2021 launch of the interactive Snow City game was complemented by a live experience at Kuala Lumpur, Malaysia’s Pavilion center.

Games 257
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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

That’s exactly what attendees at Advertising Week NY did last week as thousands of marketing and brand executives descended on the former Manhattan Mall in midtown for the annual conference and trade show. It doesn’t look like a commercial or an ad, he just looks like a guy with a TikTok channel creating content.

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How I Think About Marketing

Kissmetrics

Those were the channels we leveraged to generate sales. Fast forward to today, we still leverage those channels, but now 27% of our sales are generated through word of mouth, referrals and brand recognition. Speaking at conferences – towards the end of the year I will be back on the speaking circuit. But that’s alright.

Marketing 363