Retail TouchPoints

JUNE 12, 2023

While AI was initially associated with big tech and multinational brands, the technology is becoming increasingly available for everyone. Companies should closely monitor AI bias, inaccuracy, cybersecurity, job displacement and data privacy. This technology seamlessly integrates into touch points and platforms.

Retail 278

Retail Technology Games Recommendation 278

Forrester eCommerce

APRIL 10, 2020

Marketers, let’s face it: Offering consumers a great experience across their entire customer journey remains a challenge. Despite technology that provides insights, touchpoints are multiplying, marketing channels are still siloed, and customer expectations for a seamless brand experience continue to grow. Marketing […].

Customer 289

Customer Channel Technology Consumer 289

365 Retail

APRIL 20, 2024

Join them at the Retail Technology Show at London’s Olympia on April 24 & 25, 2024, where they will demonstrate pioneering solutions designed to transform customer engagement. Compliant with GDPR guidelines, refive ensures that all customer data is collected with full consent and maintained with utmost privacy.

Technology 58

Technology Retail Customer Retention Customer Data 58

Retail TouchPoints

JULY 28, 2022

Online shopping has come a long way in providing consumers with a vision of how products might look on them. In a 2019 (read, pre-pandemic) NielsenIQ global survey , 51% of consumers expressed willingness to use AR/VR to assess products. Other technology providers offer solutions that design some or all of a virtual try?on

Retail 265

Retail Customer Data Information Consumer 265

Retail TouchPoints

MARCH 29, 2022

Consumer packaged goods companies in the market today need an improved way of seeing their customers. Increase Revenue in New Channels. As channels like TV become more data-driven — and thereby more addressable — CPGs, brands and retailers alike can drive more collaboration to boost campaigns. Invest in Privacy Technology.

Customer 228

Customer Channel Technology Improvements 228

Retail TouchPoints

MARCH 1, 2024

Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect. That’s much more useful [data] than the first consumer.

Social Media 238

Social Media Department Stores Supplies Apparel 238

ESW

JUNE 23, 2023

And as the number of ecommerce consumers continues to grow, new markets and segments are emerging along with it. But keeping up with consumer behaviour around the world can be overwhelming for even the biggest ecommerce brands. So what should ecommerce brands know about consumer behaviour in 2023?

Consumer 78

Consumer eCommerce Payment Services Shipping Costs 78

Retail TouchPoints

APRIL 4, 2024

Retailers are now demanding large media company dollars, but they are operating almost as a startup in terms of their technological capabilities. You have to find a way to stimulate consumers with advertising and find another pocket of consumers that weren’t stimulated by that advertising and then compare the performance.

Retail 274

Retail X-cart Banking Definition 274

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 264

Retail Consumer Social Media POS 264

Retail TouchPoints

JULY 19, 2021

What will change, though, are the experiences that many consumers will expect, and the role that technology and data will play to support fluid, tech-agnostic experiences in the store and beyond. . Retailers have an opportunity to monetize an interaction on, say, a digital screen, when consumers go from ‘passive’ to ‘active.’”

eCommerce 299

eCommerce Supplies Consumer Customer Retention 299

Retail TouchPoints

AUGUST 23, 2023

Phygital retail experiences, in which physical elements and technology coexist, offer opportunities to bring customers closer to your brand. Consumers expect a seamless interaction with a brand when and where they want it. TOMS recently used virtual reality (VR) technology to take in-store shoppers on virtual giving trips.

Travel 225

Travel Clothing Technology Customer Loyalty 225

Retail TouchPoints

DECEMBER 15, 2023

More practices will open through 2024, and all locations will be powered by Chewy’s custom-built open platform, which has helped the brand create a robust, customer-focused experience across all channels. Strategically, venturing into medtail isn’t a stretch for the Chewy business.

Fulfillment 265

Fulfillment Customer Channel Operations 265

365 Retail

MAY 10, 2024

From balancing personalisation and privacy to data gaps and more, no stone was left unturned. Your customers are interacting with your brand across a wide range of digital and physical channels. Nuanced understanding of needs: Targeting is most effective when you have a more comprehensive picture of the consumer. Let’s dive in.

White Paper 104

White Paper Retail Information Customer Data 104

Retail TouchPoints

APRIL 20, 2021

The more technology advances, the more we expect it to become human. In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels. Absolutely not. Radical Transparency.

Recommendation 264

Recommendation Information Technology Consumer 264

ROI Revolution

MAY 30, 2023

New programmatic advertising trends and adoption rates for new channels are on the rise, as well. In addition to the growth in digital media spending, the digital revolution has also affected consumer behavior and decision-making. The number one trend in consumer decision making right now is brand values.

eCommerce 148

eCommerce White Paper PPC Consumer 148

RETAIL MANAGEMENT SOFTWARE

JANUARY 16, 2024

As we step into 2024, the retail sector is undergoing significant transformations in technology, supply chain dynamics, and consumer behavior. Sustainable and Ethical Practices: As environmental awareness continues to grow, consumers are placing increased importance on sustainability and ethical practices.

Payment Services 98

Payment Services Retail Supplies Omnichannel 98

Retail TouchPoints

JULY 19, 2022

What emerged was a focus on companies’ wealth of first-party data, which is collected directly from their consumers, allowing advertisers to target audiences across numerous channels via retail media networks. But implementing one is easier said than done and requires specific capabilities, technology and talent.

Retail 278

Retail Multi-channel Omnichannel Technology 278

Retail TouchPoints

MAY 8, 2023

And with retargeting on social channels more difficult due to privacy changes from Apple and Google, marketers are turning to Demand-Side Platforms (DSPs) in order to run retargeting campaigns, using their own first-party data. The AI technology even determined when to refresh ads to ensure continuous and optimal ROAS.

Marketing 312

Marketing Technology Social Media Recommendation 312

Retail TouchPoints

MAY 6, 2022

The rise of ecommerce and other technological advances have made the retail sector an increasingly data-rich environment. The pandemic has also affected consumer behavior, creating another challenging variable for retailers as they navigate uncertain market conditions.

Retail 290

Retail Management Information Consumer 290

Kissmetrics

MARCH 3, 2021

Geofencing lets businesses advertise to consumers within a specified geographic area. With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. As consumers enter the geofence, they’re sent location-based ads on their devices.

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

JANUARY 6, 2022

We’re well past the point of personalized consumer experiences simply being “nice to have.” Consumers don’t just want personalized experiences — they expect them. In fact, most brands aren’t able to produce highly personalized consumer experiences at scale. Stage 2: Optimize the consumer journey with simple personalization.

Consumer 309

Consumer Magazine Information Channel 309

Retail TouchPoints

JULY 6, 2023

To keep up with this rising demand, brands need to align themselves with green practices, especially as more consumers today are basing their purchase decisions and brand loyalty on company values. With consumers demanding more green initiatives, retailers and brands must reframe their business goals and programs.

Customer Loyalty 248

Customer Loyalty Customer Retail Financial Services 248

Retail TouchPoints

NOVEMBER 10, 2023

Off-site advertising is when a retailer helps advertisers reach its customers on third-party channels like social media or other websites it doesn’t own (“retargeting” is a common example of this). The term commerce also is broad enough to encompass new media offerings from consumer-focused companies that are not traditional retailers.

Retail 292

Retail Social Media Multi-channel Channel 292

Sailthru

MAY 12, 2023

From streaming subscription services to gaming to podcasts, consumers have an endless choice of options and platforms for consuming content. The 2023 Consumer Trends Index surveyed more than 6,000 people across the world about their purchase patterns. The stat rises to 139% in the U.S. Leverage machine learning to detect churn.

Consumer 78

Consumer Marketing Webinar Subscription 78

UpSellIt

JULY 13, 2023

By seamlessly integrating multiple channels, retailers can provide a cohesive and personalized shopping experience for their customers. An omnichannel retail strategy connects numerous channels and touchpoints to provide customers with a seamless shopping experience. What is Omnichannel Retailing?

Omnichannel 101

Omnichannel Multichannel Payment Services Retail 101

Retail TouchPoints

MARCH 16, 2023

Be sure to check out our other stories on consumer attitudes toward AI and store design applications.] Source: Stitch Fix Meanwhile, other more technologically advanced merchants are doing it in-house. It’s all about giving the customers that great experience [on every channel]. improvement in return on ad spend (ROAS).

SEO 321

SEO Retail Merchant Services Social Media 321

Retail TouchPoints

MAY 16, 2023

If well built, they provide advertisers with a channel to engage with consumers for both near-term return on ad spend (a.k.a. Both of these models are done in a way that protects consumer data and privacy. He also worked at UBS in equity research covering technology and telecom. but all commerce marketplaces.

Retail 296

Retail Consumer Electronics Definition Merchant Services 296

lateshipment

APRIL 28, 2024

Just like E-commerce, CX is also transforming while still being an integral part of the shopping channel and innovations can’t be left out. TLDR: The future of CX with hyper-personalization is promising, thanks to continuous advancements in technology. Businesses that fail to adapt to technological advancements risk falling behind.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Retail TouchPoints

NOVEMBER 11, 2020

However, in the rush to embrace digital solutions and improve their online presence to maintain business operations, many retailers opened themselves up to unseen security risks by quickly adding new technologies, processes, suppliers and offerings without first conducting a proper security and risk assessment.

Merchant Services 168

Merchant Services Retail POS Presentation 168

Sailthru

MAY 3, 2023

Few businesses have remained unimpacted by the transformative power of digital technology. As we navigate the age of omni-channel marketing, the number of marketing and sales channels continues to expand, showing no sign of stopping. Consumers are savvier about privacy than ever before.

Channel 78

Channel Mobile Consumer Shipping Costs 78

Retail TouchPoints

JANUARY 25, 2023

Our Motion Engine technology, world-class content and sleek design are here to connect our members as we all move better together for years to come.” Fiture doubled down on these values and collaborated with MG2 on an immersive and engaging physical space that allowed its Motion Engine technology to shine.

Demo 182

Demo Social Media Consumer Technology 182

Retail TouchPoints

AUGUST 15, 2022

New research from PwC has found that three in 10 customers are more likely to try a new brand — and that number is even higher among younger consumers. But winning (and keeping) customers’ loyalty is no longer confined to programs and points. Collect and Leverage First-Party Data . Invest in Your People .

Customer Loyalty 227

Customer Loyalty Customer Retail Shipping Costs 227

Retail TouchPoints

NOVEMBER 30, 2021

Traditional outbound marketing to consumers, such as email campaigns, SMS text messaging, display ads, retargeting and other forms of “push marketing,” will in the future see even less engagement from consumers. There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Omnichannel.

Social Media 247

Social Media Marketing Customer Recommendation 247

365 Retail

MARCH 4, 2024

Driven by the belief that shopping should be simple and seamless, Sitoo enables retailers to unify all physical stores and online sales channels in real-time and empowers store associates to deliver seamless cross-channel experiences.

POS 52

POS Marketing Retail Sporting Goods 52

Retail TouchPoints

OCTOBER 13, 2022

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Luring Consumers with Experiential Brick-and-Mortar Stores.

Omnichannel 274

Omnichannel Consumer Outdoor Channel 274

Retail TouchPoints

MARCH 29, 2021

Ecommerce first promised consumers convenience, but in the last decade it has also brought increasing value to market by combining its transactional data with shopper journey data — offering manufacturers near-real-time metrics on campaign performance. The collection, preparation and use of data in retail is a “core business.”

eCommerce 299

eCommerce Payments Retail POS 299

Retail TouchPoints

AUGUST 12, 2020

Whether it is the in-store or online experience, technology will play a key role in meeting these customer and societal changes. Soon, experiences and channels that retailers have only dreamt of will become reality thanks to 5G — and that’s only scratching the surface right now. Getting Ahead: Steps To Prepare For 5G.

Retail 278

Retail Fashion Technology Customer Experience 278