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A Generational Analysis of Today’s Home Improvement Customers

Retail TouchPoints

These homebound tendencies ignited a fervor for redecorating and DIY home improvement that, by all accounts, is continuing strong into 2022. Using the Resonate Ignite consumer intelligence platform, we recently examined home improvement trends through the lens of three key generational segments. Gen X Homeowners Making Improvements.

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How Outdoor Brands Can Sustain the Pandemic Boom

ESW

Between Zoom calls and Netflix binging, many people looked out their windows at an outdoor world just waiting to be explored. As a result, people flocked to the great outdoors like never before and outdoor brands with DTC channels saw revenues skyrocket. Outdoor activity increased by 6.9% That’s a jump of 7.1

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How Improving Markdowns Will Impact Your Most Important Supply Chain KPIs

Retail TouchPoints

Because better markdowns have the potential to significantly improve the traditional KPIs that supply chain teams are evaluated on. Strategic improvements to a retailer’s markdown optimization strategy dramatically and rapidly improve these KPIs.

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As DTC Business Wanes, Solo Brands Taps New President and CEO

Retail TouchPoints

15, 2024, when Christopher Metz, who most recently served as CEO of Vista Outdoor Inc., He also helped rebalance Vista Outdoor’s balance sheet and improve overall cash flow. will take over. Metz has more than 25 years of experience leading consumer and durable goods companies. year over year.

Outdoor 274
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How to Understand and Improve CTOR (Click-to-Open Rate)

Kissmetrics

Email marketing is one of the most important strategic channels in a marketer’s toolkit. According to UK DMA , 91 percent of marketers rate email as their most important channel, followed by social media at 83 percent. It can also help you build strategies to improve your content in the long run. 8 Ways to Improve CTOR.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Stitch Fix, Warby Parker and others became beacons for established brands, including Coca-Cola, to invest in DTC sales channels. Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike.

Outdoor 299
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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

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