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Combat Inflation’s Impact by Streamlining Conversational Commerce Channels

Retail TouchPoints

This has been the more recommendation-style AI, things like “Here’s what you need to complete the set” or offering the next best product recommendation, which can help drive incremental value and loyalty. Affronti: At Salesforce we’ve been using AI to support digital merchants, especially via Commerce Cloud, for over a decade.

Channel 271
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The 5 Step Approach to Cross-Channel Customer Engagement

Kissmetrics

That’s why it’s important to map out how your business engages with customers across several channels. Cross-channel engagement involves integrating multiple marketing channels to seamlessly interact with your target audience. Try this five-step approach to increase your cross-channel engagement. Integrate Your Channels.

Channel 226
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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Ecommerce recommendations and personalized store service are widely known, but social media influencers can also help shape the narrative around product availability and demand.

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Bringing the Outdoors In-Store: A Look Inside REI’s Flagship Store

Sailthru

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Unlike the typical apparel retailer, sporting and outdoor retailers are lifestyle brands.

Outdoor 87
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Unlocking Spring Retail Success: Strategies to Maximize Revenue Through Seasonal Insights and Merchandising Tips

RETAIL MANAGEMENT SOFTWARE

Showcase items that are in high demand during springtime, such as gardening supplies, outdoor furniture, spring fashion trends, seasonal foods, and wellness products. Leverage digital marketing channels to promote your spring-themed promotions and reach a wider audience.

Retail 77
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The Intersection of Gen AI, Data Quality and Customer Success

365 Retail

Say I’m a customer of a general sports apparel and outdoor store, and I’m planning for my upcoming annual winter ski trip. Without a full picture of me, this personal shopper AI is unable to generate accurate insights and ends up sharing recommendations that aren’t helpful.

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What is Geofencing Marketing?

Kissmetrics

Many would also enjoy visiting outdoor pop-up shops as they wander. This means marketers can identify ideal billboard or signage placements to boost outdoor advertising results or determine which other physical stores are genuine competitors. Geotargeted advertising can also raise brand awareness and promote your online channels.

Marketing 315