Forrester eCommerce

NOVEMBER 8, 2023

Hindsight Is 20/20 — Foresight Is Priceless How consumers spend, and on what, is of great interest to us; in that data lies kernels of insights that enable brands to shape their marketing strategies to maximize profitable growth and boost total shareholder return.

Consumer 409

Consumer Marketing B2C Customer 409

Retail TouchPoints

FEBRUARY 1, 2021

The landscape of commerce and delivering customer experience changed dramatically over the past year, as millions of shoppers found health, safety, social distance and remote work taking center stage in their daily lives. More than one-third of consumers now shop online each week, up from 28% pre-pandemic. Omnichannel shopping.

Customer Experience 296

Customer Experience Customer Omnichannel Social Media 296

Forrester eCommerce

APRIL 30, 2024

Healthcare consumers’ expectations for easier, faster, retail-like experiences are not fading away. It is no longer enough to offer a digital front door alone — healthcare organizations must intercept consumers and customers as they navigate an increasingly complex and diverse healthcare ecosystem.

Customer Experience 235

Customer Experience Customer Consumer Retail 235

Retail TouchPoints

NOVEMBER 6, 2023

The core of this approach is “aligning our brand with the values and expectations of today’s consumers, while expanding our reach and optimizing our operations.” store marked a “significant step towards offering our customers an exceptional omnichannel experience.”

Fashion 240

Fashion Omnichannel Operations Consumer 240

Forrester eCommerce

MARCH 11, 2024

European consumers are forming four distinct groups with regard to how their consumption habits impact both the environment and their daily lives: Country-Level Stereotypes No Longer Apply: Southern Europe Leads […]

Consumer 397

Consumer Customer Experience B2C Customer 397

Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

Consumer 279

Consumer Shipping Costs Customer Retention Information 279

Forrester eCommerce

JANUARY 24, 2024

Forrester analyzes trends in the various measures of inflation reported by the BLS and expects headline inflation to decrease in 2024.

Consumer 276

Consumer Customer 276

Retail TouchPoints

FEBRUARY 21, 2022

With the start of another year in the new normal, retailers are still questioning how to best engage with consumers in the post-pandemic world. In the past two years, consumers’ expectations and preferences have vastly changed. Here are three trends that will define the retail industry in 2022 — and likely for years to come: 1.

Consumer 279

Consumer Merchant Services Apparel Supplies 279

Wiser

JULY 18, 2023

Customer behavior is constantly changing and evolving, making it essential for brands and retailers to keep up with the latest trends. Factors That Could Influence Consumer Spending Part of developing a successful holiday sales strategy includes forecasting the upcoming season. This is above the historical average rate.

Food and Beverages 148

Food and Beverages Consumer Supplies Events 148

Forrester eCommerce

APRIL 15, 2024

Learn the five most common barriers impeding widespread customer adoption of sustainable offerings and how to encourage sustainable behaviors among B2C buyers.

Consumer 251

Consumer B2C Customer Customer Experience 251

Retail TouchPoints

JANUARY 10, 2024

As we step into 2024, the retail industry is poised for a transformative year at brick-and-mortar locations, marked by innovative product trends that marry functionality with aesthetics. One standout material making waves in this trend is golden and brass architectural wire mesh. All the senses are present in the retail experience.

Retail 233

Retail Accessories Presentation Marketing 233

Forrester eCommerce

NOVEMBER 8, 2023

Impulse spending behavior is growing — and companies are finding opportunities both online and offline to entice consumers to add to their basket. Forrester’s February 2023 Consumer Pulse Survey found that roughly one in two of US and UK Gen Z adults report making impulsive decisions when shopping.

Consumer 406

Consumer Retail B2C Marketing 406

Retail TouchPoints

APRIL 17, 2024

This trend isn’t surprising considering how much time we spend online searching for friends, amassing followers and counting likes. Rather than chasing the obvious trends everyone else is pursuing, we dig deep into the human psyche to uncover the unmet consumer needs yet to be served by brands. So why does this matter in retail?

Consumer 130

Consumer Leisure Customer Books 130

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. By personalizing the customer journey using composable commerce, they can now deliver a first-class digital purchasing experience.

Omnichannel 261

Omnichannel Merchant Services BigCommerce Payment Services 261

Retail TouchPoints

APRIL 26, 2024

In today’s market landscape, ethical, political and environmental considerations increasingly sway consumer purchasing decisions, particularly when it comes to packaging. From exaggerated health claims to misleading descriptions of ingredients, deceptive labeling erodes consumer trust and undermines brand credibility.

Consumer 162

Consumer Shipping Costs Shipping Supplies 162

Retail TouchPoints

MARCH 4, 2024

The customer experience is paramount to the success of today’s retailers. This includes enhancing in-store inventory, delivery services and even the personalization of customer service. However, when it’s time to check out, how do payment options factor into that customer experience?

Payment Services 276

Payment Services Consumer Small Business Retail Banking 276

Forrester eCommerce

OCTOBER 6, 2023

But what about consumers? I’ll be taking you through how consumers know, feel, and use Generative AI every quarter. Generative AI continues to be the topic du jour, as businesses race to understand the technology for fear of being left behind. Forrester is closely tracking this. And no, this blog post was not written by […]

Blog 426

Blog Consumer Technology B2C 426

Groove

DECEMBER 23, 2020

To help, we've outlined four mobile eCommerce trends to watch and included considerations for a successful mobile strategy. Mobile eCommerce Trends To Look Out For. Integrating social marketing efforts with social selling will help to convert followers into customers. Offer Native Mobile eCommerce Checkouts.

Mobile eCommerce 370

Mobile eCommerce Mobile eCommerce Social Media 370

Retail TouchPoints

FEBRUARY 9, 2022

From ordering groceries to meeting new people, the convenience and speed with which we can do almost anything is extraordinary — and it isn’t something consumers are going to give up. Consumers now want the best of both worlds, and this collective desire has led to an inevitable blurring of the lines between physical and digital retail.

eCommerce Design 305

eCommerce Design eCommerce Travel Mobile 305

Retail TouchPoints

JANUARY 12, 2024

For online retailers that want to stay relevant and competitive, it’s important to stay on top of the latest trends and strategies. Source: Statista This forecast highlights the tremendous potential and increasing influence of social media platforms as key drivers of consumer purchasing behavior.

Social Media 293

Social Media Beauty and Health Multichannel eCommerce 293

Retail TouchPoints

NOVEMBER 21, 2023

When customers aren’t actively searching and shopping for gifts, they are spending an elevated amount of time watching their favorite TV shows and movies — especially holiday classics like How the Grinch Stole Christmas and Elf. In many ways, the same trends we see in consumers’ Q4 shopping behaviors mirror their TV viewership.

Customer 258

Customer Gifts Specialty Retailers Department Stores 258

Retail TouchPoints

APRIL 10, 2024

But the resilience of the American consumer prevented an all-out economic disaster. Time and time again, consumers kept the economy chugging along despite the bleak forecasts from leading economists. Treasury, but even as that money faded, lockdowns hurt retailers and inflation took hold, consumers took it in stride and kept spending.

Customer Loyalty 249

Customer Loyalty Payment Services Customer Consumer 249

Retail TouchPoints

OCTOBER 24, 2023

What better place than a defunct mall to explore the future of retail and customer engagement? Culture and Community are Core to Success The idea of building community around a brand has firmly moved from “new trend” to “necessity,” particularly for brands targeting younger consumers or playing in ultra-competitive categories.

Food and Beverages 264

Food and Beverages Workshop Games Consumer 264

Retail TouchPoints

JUNE 1, 2022

There are 10 Trends unfolding before us right now, very much worth watching. Our research shows 95% of shoppers actively use a retailer’s app for things like customized offers and content, checking inventory, pricing, wayfinding and list customization while shopping. Shoppers are returning to stores, again. BOPIS is growing.

Retail 298

Retail Games Magazine Demo 298

Retail TouchPoints

OCTOBER 31, 2023

While consumer spending might be slowing as a whole — the National Retail Federation’s most recent analysis showed the year-over-year increase in consumer spending dropping from 4.2% Retailers’ first move should be to assess current trends, and how well they align to office culture, so they can be used to drive recommendations.

Customer 275

Customer Retail Recommendation Fashion 275

Retail TouchPoints

JUNE 29, 2023

If a customer walks into a store and sees the owner or sales staff dressed in baggy colorful pants, white lipstick, wild red hair, a red nose and colored shoes, they’ll quickly decide the person is a clown. That’s because customers judge within seconds of spotting you. Take a retail store, for example.

Clothing 252

Clothing Retail Fashion Improvements 252

BigCommerce

SEPTEMBER 12, 2017

Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. Effectively targeting a ready-to-buy audience requires solid data and statistics on your customers. Ecommerce trends by generation. Seniors spend 2.5

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

Retail TouchPoints

NOVEMBER 3, 2021

Buzek, who has studied and quantified retail technology for decades, shared the top 10 contactless trends to watch for in the coming months and years. margin points when their customers’ journeys are not optimized, but when they are optimized, they can recover about 70% of that margin loss,” explained Buzek.

Payment Services 349

Payment Services Shipping Costs Electronics Fulfillment 349

Kissmetrics

SEPTEMBER 3, 2021

Are you hoping to identify MarTech trends that can help your campaigns be more effective and run more smoothly? In this blog, we unpack the six biggest MarTech trends looming over the marketing industry and how you can use them to your advantage. By tracking online behaviors, marketers gain a deeper understanding of their customers.

Marketing 278

Marketing Leisure Reference Consumer 278

lateshipment

APRIL 28, 2024

From brick-and-mortar to e-commerce, businesses have been running successfully all these years by building their foundation on just a question — “What do customers want?” So, coming back to the question, “ What do customers want?” The Need To Focus On CX In Today's Business Landscape Customer demands are never the same.

Customer Experience 130

Customer Experience eCommerce Customer Merchant Services 130

Forrester eCommerce

FEBRUARY 7, 2024

2023 was a confusing year: the consumers blew cold, and the economy blew hot. The recession-to-be did not materialize, and the economic outlook wasn’t half as bad as consumers would have you believe. Yet notes from the post-pandemic blues keep wafting in the air no matter the macroeconomic drumbeat.

Consumer 251

Consumer Customer Loyalty Customer Experience B2C 251

Retail TouchPoints

JANUARY 17, 2023

The ghosting trend doesn’t just happen in romantic relationships — in an increasingly digital world, ghosting can just as likely take place at work or with an online retailer. The recent trend of “quiet quitting” can be looked at as another form of ghosting, as employees slowly begin ignoring their job responsibilities.

Customer 320

Customer Customer Data Other Marketing 320

Forrester eCommerce

SEPTEMBER 19, 2023

As Forrester’s consumer behavior analyst, I’m going to say something controversial: the consumer does not need to be a part of every business decision. There’s no shortage of supply or demand for consumer insights.

Consumer 409

Consumer Supplies Marketing B2C 409

Retail TouchPoints

JANUARY 23, 2024

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Is the digitization of in-store experiences driving a context collapse for consumers? The top five themes include: 1.

ACH 249

ACH Multi-channel Technology Customer Retention 249

Retail TouchPoints

FEBRUARY 7, 2023

Here are five key trends for retailers to pay attention to as they strategize for the months and years ahead: Retail Media Networks (RMNs): One of the most important topics of the past 18 months, RMNs offer the opportunity for many grocers to expand their revenue by monetizing their data and scaling their on-site and off-site audience activation.

Retail 260

Retail POS Apparel Department Stores 260