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Mobile Commerce Accounts for More Than 31% of Total Sales [2017 Data]

BigCommerce

Earlier in 2017, Brandon Chatham from NatoMounts told me he was seeing 80% of his site traffic coming in from mobile. With industry average conversion rates on desktop sitting at 2% –– that’s not just a good mobile conversion rate. It’s a mobile conversion rate nearly unheard of. Make Mobile Count. Make Mobile Count.

Mobile 839
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How Consumer Data will Shape Retail Experiences in 2022

Retail TouchPoints

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 332
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Ecommerce Personalization in the Age of Consumer Data Privacy

Retail TouchPoints

As the benefits of personalization become more apparent, the rise in data privacy concerns and their impact on organizations are beginning to take center stage. The “Cold Start Problem” asks how personalized experiences can be offered to consumers who are anonymous or first-time users. Personalization with Privacy.

eCommerce 226
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Constructor Helps Retailers Unlock Zero-Party Data for Personalization

Retail TouchPoints

Ecommerce product search and discovery platform company Constructor has introduced Constructor Quizzes, a solution designed to help retailers deliver on consumers’ expectations by powering relevant and personalized product recommendations in real time that drive shopper satisfaction and conversions.

Retail 261
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9 Great Mobile App Analytics Tools

Kissmetrics

With consumers spending four and a half hours per day on their phones, it pays to make sure your app is earning some of that heavy time-spend. On average, consumers spend $120B in the app store and $190B on mobile ad spend. You can check traffic and user metrics on mobile app analytics to make your app as successful as possible.

Mobile 359
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Ecommerce’s AI Playbook: Data, Personalization and Scalability

Retail TouchPoints

Data Quality is Critical Successfully selling products online requires that companies produce, consume and make sense of a massive amount of data. And they have to do it quickly and accurately to meet consumers’ expectations. AI’s effectiveness hinges on the quality and quantity of data available.

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Data Shows Customers Might be Resistant to AI Shopping Recommendations — Here’s what C-Suite Executives Should Know

Retail TouchPoints

The problem is, consumers don’t seem to want them. A survey we recently conducted of 2,000 consumers found that the vast majority of shoppers (85%) were uninterested in using AI to help make purchasing decisions. And this problem will only become more intractable if consumers can’t shake their skepticism about AI.