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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Fareeha Ali, Director, Research Strategy, Internet Retailer. Wednesday: June 06. 97% of U.S.

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Internet Retailer: Every Day Is a Billion?Dollar Online Sales Day in the Run?Up to Thanksgiving

Dynamic Action

Online news site Internet Retailer utilized the DynamicAction Retail Index’s early pre-Thanksgiving insight for their article Every day is a billion‑dollar online sales day in the run‑up to Thanksgiving. DynamicAction’s Retail Index finds that consumers used a promotional code on 66.4% Ready for details?

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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

What this means is that consumers aren’t following the pathways on which our research and marketing models have been based for decades. The right consumer insights gleaned from the right individuals is critical in advising brands on exactly where they can most effectively intersect with their audiences during the purchase journey.

Marketing 272
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How Hotel Chocolat is improving its delivery processes

Retail Technology Review

Hotel Chocolat, Luxury British chocolatier and cacao grower, has partnered with Operations Experience Management platform, parcelLab, to elevate the online customer experience, in response to the changing consumer behaviours and significant shift to ecommerce seen within the last 15 months.

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Kooomo announces new updates to improve the customer experience

Retail Technology Review

Global eCommerce platform, Kooomo, has announced further updates to its platform, including improved accuracy of stock, increased garment context through updated size charts, greater flexibility when managing cookies and a progress bar which indicates how close a consumer is to qualifying for free shipping.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Otherwise you may find consumers flocking to your competitors to grab those early deals. Focus on key automation. Don’t delay. Greg Zakowicz is a Senior Ecommerce Expert at Omnisend.

Marketing 315
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August retail sales bounce back brings cautious optimism

TalkingRetail

August saw an improvement in retail sales particularly compared to July’s poor performance, according to BRC-KPMG Retail Sales Monitor. Food and drink were among the strongest performing categories both on the high street and online, as consumers made the most of brief spells of sunshine to enjoy the summer holidays.