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The Value of Localization as a Competitive Advantage in Accessing Multicultural Consumers

Retail TouchPoints

What we know for sure is that consumer perceptions and choices are affected by culture, which also affects spending habits. Culture shapes consumer motivations, deliberation styles and decision-making, affecting every stage of the customer journey. American consumers, even those in the top 1% of wealth, are more focused on saving.

Consumer 282
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MAPIC 2023: Pioneering Sustainable Growth and Innovation in Global Retail and Leisure

365 Retail

The event, a key gathering for the retail, leisure, and hospitality industry, organised by Reed Exhibitions, was a hive of excitement and bustling activity. A significant addition this year was the Sustainability Lab, an area focused on sustainable technology solutions for retail real estate.

Leisure 65
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The Product of Places: The Secret Equation to Convening Consumers

Retail TouchPoints

Understandably, they’re looking for a leg up on the competition and are intrigued by the latest roving robot and AI technologies. This phenomenon is described perfectly by Sherry Turkle, a leading expert on the social and psychological effects of technology, as being “alone together.” Instead, they’re transfixed by their screens.

Consumer 130
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Dive Into Moments-Based Marketing At CX North America

Forrester eCommerce

When it comes to vying for consumers’ attention and share of wallet, brands face an increasingly varied mix of competitors. Take Netflix, for example: its investor FAQ page explains that its competition is not merely other streaming services, but also other leisure activities like reading a book.

Leisure 303
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Nosto Acquires UGC Marketing Platform Stackla

Retail TouchPoints

Ecommerce personalization platform Nosto has acquired visual content marketing platform Stackla , which helps marketers discover, manage and display authentic, influential visuals across all their marketing touch points via its AI-powered user-generated content (UGC) platform and asset manager.

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2024 Visual Merchandising and Display Show: A Hub for Retail Inspiration and Trends in London

365 Retail

Attracting a diverse professional audience from retail, hospitality, and leisure, the show underscores the critical role of visual merchandising across various consumer-facing industries. The exhibition, offering free admission, welcomes visitors from 9.30 am to 5.30 pm on the opening day and until 4.30 pm on the final day.

Workshop 111
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RevTech Event Spotlights Retail Innovation: Which Technologies Will Win Out?

RTP blog

RevTech , a venture accelerator focused on developing early-stage retail technology companies, is hosting its 11 th semi-annual Tech Trends in Retail event in the flagship Neiman Marcus store in Dallas on April 5. I am pleased to see that a group of venture capitalists can appreciate the value of innovation that isn’t technology-based.

Events 150