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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

While consumer expectations have continuously shaped retailers’ strategies, tech choices and best practices, COVID-19 accelerated this rate of change. Finally, “innovative” capabilities would incorporate personalization or tailored results based on consumer context and past behaviors. The result? Loyalty programs.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. In fact, Retail TouchPoints has seen the number of channels used to conduct business grow year after year in its annual Omnichannel and Fulfillment Benchmark Survey.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. The cost-of-living crisis is undoubtedly driving buying decisions, so simplifying the consumer journey is essential for closing the sale.

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How Technology Fuels Customer Experience and Brand Value

Retail TouchPoints

At a time when brand interactions bridge both digital and physical shopping, it is increasingly important for retailers to leverage technology to improve customer experiences and create value. Here are a few examples of how technology enhances customer experience and strengthens brand value.

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Moving from Monologues to Conversations: How Brands are Driving Innovation with Unified Commerce Experiences

Retail TouchPoints

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. It’s about figuring out what your customers and employees want and then aligning those expectations back to pieces of technology that deliver on that promise. ” As was often the case, Jobs was ahead of his time.

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How is AR/3D Technology Driving Next-Gen Ecommerce Best Practices?

Retail TouchPoints

Consumers expect convenient, interactive shopping experiences, from online to in-store and everything in between. As a result, more brands need to look for ways to incorporate 3D and AR tech into their omnichannel strategy. 3D and AR technology also opens new opportunities for brands to enter the world of digital and NFT collections.

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Executing Digital Transformation for Omnichannel Processes | Salsify

Salsify

Technology has created a cultural shift in how consumers shop. Consumers increasingly expect retailers to be omnichannel so they can have a seamless shopping experience regardless of whether they’re in a store or online.