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Translating Consumers’ Animal Content Obsession into Charitable and Commerce Opportunities

Retail TouchPoints

Just about everybody on the internet loves animal videos, particularly those that are funny, touching or maybe both. Co-founder Christopher Weber shared how the fast growth of the site’s community has smoothed its path toward becoming an online retailer. Retail TouchPoints (RTP): How did Animals Around the Globe start?

Consumer 221
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How To Boost Your Online Retail Business With Video Marketing

RetailMinded

The retail sector is evolving continuously. The evolution is necessary to serve the increasing needs of modern consumers. However, retailers need to communicate the same to their target audience. Hence, they are actively using marketing to make the consumers aware of the new changes being implemented in the sector.

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How Consumer Electronics Brands Can Reduce Holiday Shopping Returns

ESW

American consumers spent an astounding $1.29 trillion in online retail sales in 2022, yet roughly $212 billion worth of products — more than 16% of sales — were sent back in the form of online returns. So how can consumer electronics brands reduce the number of holiday returns this year? Bought the wrong item: 14.3%

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AUDIO: Shoppable Video Creates Unique Customer Experiences And Differentiates Brands

Forrester eCommerce

When British lifestyle brand Ted Baker wanted to create a compelling customer experience, it employed the storytelling power of video and augmented it with interactivity. In […].

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Sensory Enabling Technologies are Radically Reshaping the Future of Digital Retail

Retail TouchPoints

Today, it is possible to stimulate all consumer senses online. Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. We’ll also investigate how senses available online can be used to trigger perceptions via the absent ones. virtual reality). 74% of U.S.

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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

It started with COVID, and it hasn’t stopped — consumer shopping behaviors continue to rapidly shift even as the pandemic moves into the realm of memory. For brands and marketers, it’s hard, nigh impossible, to keep up with how and where consumers are shopping today, but media planning and buying platform Infillion tried.

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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

Inevitably, with increased spend comes increased competition from new and growing online retailers. Add to that the supply chain issues that have exacerbated online retailers’ bottom line this year, and you’ve got quite the challenge. TikTok is one of the most downloaded social apps for Gen Z and millennials.