Retail TouchPoints

JANUARY 18, 2024

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs. Starbucks, for example, has a points-based reward program.

Retail 292

Retail Customer Loyalty Games Reference 292

Retail TouchPoints

JUNE 30, 2023

French fashion brand Lacoste is expanding the utility of its UNDW3 NFT collection, first released in June 2022, to include a Web3-based loyalty program that will allow members to earn rewards and co-create, multiple sources report. Get ready to solve quests, engage with Lacoste and unlock exclusive UNDW3 benefits.”

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Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. However, a Deloitte survey reveals that consumers’ loyalty program preferences and expectations are evolving.

Consumer 267

Consumer Shipping Costs Customer Retention Information 267

Retail TouchPoints

FEBRUARY 27, 2023

VS&Co)is piloting a new combined loyalty program for Victoria’s Secret and Pink that will allows customers to earn rewards when shopping both brands, regardless of their payment method. ahead of the program’s full rollout later this year. ahead of the program’s full rollout later this year.

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Gifts Shipping Customer Other 260

Retail TouchPoints

AUGUST 10, 2023

” Loyalty and Gamification In the world of retail, loyalty program integration is a table stake for mobile apps. Retailers like Marks & Spencer have designed their app experiences around their loyalty programs, giving consumers extra reasons to use both in tandem. in an interview with Retail TouchPoints.

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Mobile Retail Consumer Customer Experience 228

Optimizely

OCTOBER 22, 2020

Loyalty programs have come a long way since Betty Crocker first introduced its box top coupons in 1929, ushering in a new era of modern customer loyalty. Today, brands no longer have to be retail icons or superpowers to be able to launch loyalty programs. belong to at least one loyalty program, and a typical U.S.

Payments 367

Payments Customer Loyalty Customer Retention Outdoor 367

Retail TouchPoints

OCTOBER 4, 2022

Ann Taylor and LOFT have launched StyleRewards, a revamped multi-tender loyalty program that lets shoppers earn benefits across Ann Taylor, LOFT, Ann Taylor Factory and LOFT Outlet. The program has a tiered structure and was designed to emphasize a customer-first loyalty approach.

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Gifts Shipping Events Customer 291

Retail TouchPoints

MAY 25, 2022

Strong data protection vision and strategy, brought to life in clear practices, create a sense of trust and enhance customer loyalty. With increased personalization becoming more important to consumers, how can you strike the right balance between creating a bespoke experience and respecting your customers’ right to privacy?

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Customer Loyalty Customer Consumer Gifts 285

Retail TouchPoints

JULY 13, 2022

The app, which was created in partnership with Swiftly , aims to provide customers with enhanced mobile shopping experiences and generate new advertising revenue for the retailer. Swiftly will also create new revenue streams for us through enhanced connections between customers and leading national brands directly in our app.”.

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Retail TouchPoints

JANUARY 18, 2022

Retailers frequently ask customers to enroll in a loyalty program at point of sale — especially during the holiday shopping season. In fact, 61% of consumers have joined a loyalty program to get discounts for holiday shopping. Look at what your customers value the most and make sure your loyalty program is delivering.

Customer Retention 278

Customer Retention Social Media Shipping Point of Sale 278

Groove

AUGUST 27, 2020

Retain more customers and create an online shopping experience they’ll love by implementing a customer loyalty program that helps increase retention and decrease dependence on ads and promotion. Best Customer Loyalty Programs: Smile.io. A tiered VIP program to create a sense of exclusivity.

Customer Loyalty 370

Customer Loyalty Customer BigCommerce PPC 370

Retail TouchPoints

NOVEMBER 7, 2023

As part of its 2023 holiday strategy, the retailer has embedded the Bejeweled book into its annual Christmas Book and created a larger-than-life event for its most valuable customers. “The Neiman Marcus Bejeweled program offers a truly unique assortment of rarely seen pieces that ignite the extraordinary for our customers.”

Jewelry 227

Jewelry Books Banking Events 227

Retail TouchPoints

MAY 30, 2023

Shoppers have gotten smarter about pricing strategies; they also have an arsenal of tools and options at their disposal for saving big on almost any purchase — from loyalty programs to partner marketing, to cash back incentives, bundle deals, discounts and price-watching intelligence from sites like CamelCamelCamel.

Events 246

Events Retail Consumer Presentation 246

Retail TouchPoints

JANUARY 27, 2023

Planning features of the new site include informational content such as wedding tricks and tips, blogs and videos, as well as the ability to generate a customized wedding checklist , create vision boards , take style quizzes and book a physical or virtual appointment at a local David’s Bridal store.

Books 274

Books Omnichannel Events Gifts 274

Optimizely

NOVEMBER 5, 2020

In an earlier article , we discussed how loyalty programs work and why brands should invest in them. We suggested that the key to a successful loyalty program is keeping customers engaged and emotionally connected. The argument for loyalty programs does not end here.

Customer Loyalty 369

Customer Loyalty Article Recommendation Definition 369

Omnisend

MARCH 22, 2023

Reading Time: 4 minutes The purpose of loyalty programs is to offer customers access to exclusive prices and loyalty discounts. The best loyalty programs have the power to transform a business into a customer-centric profit machine. Discover Omnisend and create seamless communication with your customers.

Customer Loyalty 155

Customer Loyalty Customer Customer Retention Recommendation 155

Retail TouchPoints

JUNE 30, 2023

Understanding this process and implementing a relationship and engagement strategy has been a priority for us as we create a dialogue with our consumers that is more than just a transaction. Going Beyond the Gift Many often ask us how we achieved creating such robust relationships and communities?

Customer 237

Customer Workshop Gifts Multi-channel 237

Retail TouchPoints

NOVEMBER 24, 2022

These practices create a frictionless commerce experience that is efficient but unoriginal, making one brand indistinguishable from the next. Increased Brand Loyalty. The ease of frictionless commerce might boost sales temporarily, but more is needed to build brand loyalty long term. Find ways to create a VIP experience.

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eCommerce Mobile Merchant Services Recommendation 240

Smile.io

FEBRUARY 22, 2024

True customer loyalty is a brand for every ecommerce brand.   Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs.   Contrary to popular belief, pay-to-join (paid) memberships are not the new loyalty programs. Paid memberships segregate customers unfavorably 2.

Customer Loyalty 95

Customer Loyalty Shipping Costs Customer eCommerce 95

Retail TouchPoints

MARCH 3, 2023

Retailers must create experiences that are unique to their brand and tailored to individual customers based on their behavior, needs and habits. With that in the backdrop, here are some personalized experiences that consumers are increasingly looking for post-pandemic: Exclusive offers and discounts.

Consumer 229

Consumer Customer Loyalty Customer Experience Recommendation 229

Retail TouchPoints

SEPTEMBER 18, 2023

Increased Loyalty Perks Over the last several months, several prominent retailers have reevaluated their loyalty programs and strategies. Retailers could also augment the gifting experience for loyalty customers, driving desire on behalf of the recipient to become a loyalty member of the retailer as well.

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Retail Gifts Recommendation Consumer 283

Retail TouchPoints

APRIL 28, 2023

The True Creators Program is designed to provide several emerging designers with the resources, from manufacturing to materials and marketing support, to craft and launch limited collections for the brand. The True Creators Program allows him to do just that.

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Social Media Fashion Mobile Consumer 257

Retail TouchPoints

OCTOBER 31, 2022

GameStop ’s highly anticipated NFT marketplace is now live, offering GameStop players and Powerup Pro loyalty customers in the U.S. access to Web3 games and millions of NFT gaming assets.

Cryptocurrencies 321

Cryptocurrencies Games Electronics Technology 321

Retail TouchPoints

JUNE 24, 2022

That means relying less on monetary perks, such as dollars off per item, and more on exclusive access to content, products and experiences. Burt explained that more brands are leaning into this model, trying to replicate the value created by Prime and even Netflix. Do your shoppers turn to influencers or creators for guidance?

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Subscription Beauty and Health Shipping Costs Consumer 279

Algopix

JANUARY 22, 2024

This comprehensive guide will explore proven techniques to maximize repeat purchases and cultivate customer loyalty on Amazon. Customer experience: Personalization, loyalty programs , and convenience factors bring customers back. Responds well to loyalty programs. Not purchase-resistant.

eCommerce 110

eCommerce Shipping Costs Payment Services Social Media 110

Smile.io

APRIL 15, 2024

Part of this success can be attributed to its loyalty and rewards program— Treat Rewards.    The pet industry giant recently refreshed its program. PetSmart Treats’ loyalty program changes (in 2024) PetSmart recently announced updates to its Treats rewards program that took effect on April 2, 2024.

Social Media 73

Social Media POS Gifts Events 73

Groove

OCTOBER 7, 2022

Before we jump in, It is important that we all understand the three most common categories of subscription programs that are used across the internet. Types of Subscription Programs. On top of that, these replenishment programs typically include a modest discount on products that would otherwise be bought at full price.

Subscription 195

Subscription Shopify Merchant Services Shipping Costs 195

Retail TouchPoints

JANUARY 5, 2022

That’s why more retailers are focusing on creating flexible and agile strategies that support their brick-and-mortar goals. Rooted in Lead Generation: About five years ago, the standard for store design was to create a space that allows people to walk in, have a good experience and then walk out again, Trotter explained.

Retail 279

Retail Omnichannel Social Media Consumer 279

lateshipment

OCTOBER 2, 2023

Messaging or emailing during the customer’s birthday and giving them special offers, letting them know if there’s a special discount going on, if there’s an annual sale going on, exclusive access to loyal customers who’ve already purchased from you. At this moment, you can cross-sell and up-sell.

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Marketing Customer Retention Channel Social Media 130

Retail TouchPoints

JUNE 1, 2023

We wanted to figure out what makes some NFT programs successful — Nike, Chanel and The Hundreds, to name a few — while others fall flat. Thanks to the data we’ve gathered, there are a few observations that jump out about what makes NFT programs work well for brands. Postal Service have all launched NFT campaigns in the last year.

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Social Media Retail Consumer Books 250

Retail TouchPoints

NOVEMBER 7, 2023

But after the brand’s exit from bankruptcy in 2018, it has been on an aggressive turnaround mission that has included a new store strategy that brought Claire’s outside of shopping malls, a new loyalty program strategy and a new executive leadership team. And then we are constantly talking to those 18 million loyalty members.

Jewelry 236

Jewelry Consumer Accessories Technology 236

Wiser

NOVEMBER 29, 2023

By understanding these two distinct promotional strategies , businesses can create a balanced and effective marketing approach that stimulates both demand and supply, ultimately elevating their sales performance. Loyalty Programs: These are designed to reward repeat customers, foster customer loyalty, and encourage continued business.

Consumer 146

Consumer Customer Loyalty Supplies Customer Retention 146

Groove

OCTOBER 7, 2022

Before we jump in, We all must understand the three most common categories of subscription programs that are used across the internet. Types of Subscription Programs Replenishment The replenishment subscription model is most commonly applied to everyday consumable goods that customers need on a recurring basis. In some cases.

Subscription 195

Subscription Shopify Merchant Services Payment Services 195

Retail TouchPoints

SEPTEMBER 16, 2022

GameStop has announced a new perk for its loyalty members in the Web3-based competitive trading card game “ Gods Unchained ” as the retailer continues to look for new ways to revitalize its business. The exclusive program will give GameStop PowerUp Rewards Pro members a unique code that they can redeem for “Gods Unchained” expansion packs.

Games 271

Games Gifts eCommerce Retail 271

Smile.io

MARCH 20, 2024

The challenge for ecommerce brands is retaining customers and encouraging authentic customer loyalty.    Customer loyalty programs have played a considerable role in fostering repeat purchases. A recent study revealed that 90% of companies offer some sort of loyalty program.

Shipping Costs 77

Shipping Costs Shopify Customer Loyalty Merchant Services 77

Groove

JUNE 9, 2021

Create pop-ups that display on your site and offer visitors the option to subscribe to emails and sign up for newsletters. Create Segmented Lists. Be sure to take your buyer personas into consideration when creating these lists. Use A Customer Loyalty Program. Attracting Prospects and Leads. Engaging Subscribers.

Marketing 367

Marketing Social Media Customer Loyalty Shopping Carts 367

Ecommerce Platforms

AUGUST 29, 2022

The best loyalty apps for Shopify are an excellent way for business leaders to improve the lifetime value of their customers. That’s where loyalty apps come in. With a loyalty tool built into your Shopify website, you can attract customers by offering them bonuses every time they buy from you. Referral Candy. Go to the top.

Shopify 210

Shopify Customer Merchant Services Shipping Costs 210