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The Unexplored Gold Mines of Customer Data: Quizzes

Optimizely

Your customers are expert quiz-takers. From circling answers in teen magazines in their teens (“Does your crush like you back?”) A quiz with relevant content to your brand is entertaining, even informative, for your customers, and the data input is priceless for you. What’s the setup? Our quiz, “What’s your summer drink?”

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The Best Luxury Marketing Strategies

Kissmetrics

Until now, luxury brands have been able to rely on full-page ads in premium magazines, billboards in duty-free stores, and high-end, high budget TV ads. Understand the Luxury Customer. Detailed buyer personas help your brand understand precisely who your customers are and what they want from your brand. Not any more.

Marketing 363
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Klarna Sets Sights on ‘Powering Ecommerce’ with New Suite of Shopping Solutions

Retail TouchPoints

Results include both new and pre-owned options, and customers can filter their search across stores by color, size, features, customer ratings, store availability and shipping options. Touted as an upgrade over conventional search engines, the new search tool is available on the Klarna App and on Klarna.com.

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Mobile Express Checkout: PayPal’s Payment System

Groove

With over 377 million users, PayPal oversaw nearly $1 trillion in payment volume in 2020 - according to Forbes Magazine. Acquiring new customers on mobile, in addition to selling to existing customers, allows merchants to keep their revenue stream flowing in a positive direction. What Is Mobile Express Checkout? TLS Connection.

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The Retailers Creating ‘The Offer you Can’t Refuse’ for Customers

Retail TouchPoints

It is cutthroat, competitive and fast-moving, and that means it is also often a great showcase for other industries to see how the latest trends in technology are transforming customer expectations. Over the last decade, the relationships between customers and brands changed dramatically. Transactional convenience.

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Achieve high growth by keeping customers coming back to your eCommerce website

Kissmetrics

It can be easy lose ourselves in the chronic battle of customer acquisition. However, according to the Adobe Digital Index Report , returning customers make up 40% of revenues whilst representing only 8% of visitors. This tells us there’s a huge opportunity to increase customer retention rates further to support revenue growth.

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Our Favorite UI Design Trends for 2020 & Beyond

Groove

See below how PROPS Paper Magazine uses a brutalist UI design trend on its homepage: Complex Gradients. Be sure your website is utilizing videos where necessary to turn shoppers into customers. Although we don't recommend implementing every trend you see, awareness and understanding of them are important to keep your site up to date.

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