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Why Consumer Electronics E-tailers are Betting Big on Commerce Personalization

Retail TouchPoints

Consumer electronics is a rather crowded space with a swarm of brands trying to make their presence felt in every category — from wearables to televisions and headphones to laptops. The same holds true for consumer electronics retailers. For example, Wireless AirPods are recommended when an iPhone is added to the cart.

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4 Loyalty Program Examples in the Electronics Industry

Smile.io

The electronics industry is only getting bigger. It’s estimated that the electronics market was valued at 740.79 It’s estimated that the electronics market was valued at 740.79 Blog Gabrielle Policella Govee keeps it simple Electronics brand Govee knows how to light up a home or office space.

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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

Shopping Creator Recommendations In-Store With creators helping to close the gap between brands and customers, creator-guided shopping will influence consumers through all aspects of their discovery journey — including in-store. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

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Chevron ExtraMile Tests AI Assistants, Dynamic Content in 3 Stores

Retail TouchPoints

Three Chevron ExtraMile convenience stores are implementing dynamic merchandising, social media content and AI-powered sommeliers as part of a pilot program with Samsung Electronics America. Parent company Chevron Stations Inc.

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Holiday Marketing: 5 Tips To Increase eCommerce Sales

Groove

Offer electronic gift cards. Offer Electronic Gift Cards. Whether you're a brick-and-mortar or eCommerce business, offering electronic gift cards is a great holiday marketing strategy to cater to last-minute shoppers. Use banners to promote holiday offers. Run a giveaway on social media. Leverage content marketing. Conclusion.

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Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Retail TouchPoints

Consult-a-Friend on Amazon Purchases Recommendations from friends and family are among the most trusted sources of feedback for shoppers anywhere, and that’s no different on Amazon. Once friends reply, the user can view the results to see what the collective sentiment was and read any commentary in the Amazon app.

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Gamified Training Boosts Brand’s Appliance Sales 26.2%

Retail TouchPoints

Equally important, the associates gave positive feedback, saying the training improved their ability to recommend products to customers. for associates at several large consumer electronics retailers. The 10 stores where associates received the mobile-delivered training saw a 26.2%