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NBCUniversal, Instacart Link Up to Bring Retail Media Opportunities to TV

Retail TouchPoints

NBCUniversal and Instacart are expanding their existing partnership to include a new retail media workstream that will enable Instacart’s CPG advertisers to connect with consumers via NBCU’s streaming and linear television content. To learn more about retail media, check out our full guide here.

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TelevisaUnivision to Debut Shoppable TV Experience at Latin American Music Awards

Retail TouchPoints

Spanish-language media and content company TelevisaUnivision has partnered with Shopsense AI to make some of its programming, on both linear and streaming platforms, shoppable. With this new partnership, TelevisaUnivision joins a growing roster of networks working to make their television content shoppable.

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How to Keep Your Digital Signage up to Date

Retail TouchPoints

Digital signage is a great way for retailers to capture customers’ attention and keep them informed about new deals and products. However, digital signage can only achieve its desired objectives by consistently displaying relevant and up-to-date content. So how do you go about creating a content calendar?

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. Retailers must provide compelling reasons for in-store visits, blending digital and physical experiences.

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Use Enhanced Content to Sell Better through Your Retailers and Distributors

Salsify

Brands and manufacturers have three huge, scalable opportunities in using enhanced content’s video, rich media, and comparison charts on digital catalogs and product pages. When enhanced content is present, shoppers are 25% more likely to purchase.

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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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IndiePet Simplifies Access to Enhanced Product Information

Retail TouchPoints

IndiePet , a nonprofit trade association for independent pet retailers, will offer its retailer members access to Open Catalog from Salsify , a centralized hub for product content. What’s more, the IndiePet Open Catalog equips smaller retailers to enhance their ecommerce presence with maximum efficiency.”