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NBCU Unveils New TV Commerce Capabilities Ahead of Summer Olympics

Retail TouchPoints

NBCUniversal has unveiled a series of new capabilities aimed at “bringing television advertising into the performance marketing future” and enhancing TV-enabled commerce opportunities as it readies for the kickoff of the Summer Olympics on July 26, 2024. NBCU’s new Virtual Concessions ad format.

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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

The Battle to Create Retail’s Future The retail industry has surpassed the tipping point on Kurzweil’s law of accelerating returns, which states that the rate of technological process and innovation tends to accelerate exponentially over time. Tech-first companies actively create their future. How can others keep up? That sounds good.

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Using Prebuilt Data Models? You Should Be

Retail TouchPoints

Through detailed instructions and clear pictorials, the toy company makes it easy for builders to get started quickly, without limiting their future ability to create just about anything their imagination allows with the individual bricks included in each set. It is useful for identifying top-performing products and optimizing product mix.

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

It’s a catalyst reshaping the core of digital marketing. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. The demise of third-party cookies isn’t just another headline.

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Retail Innovation Conference & Expo 2024: The Latest News on Sessions, Speakers & Experiences

Retail TouchPoints

About the Retail Innovation Conference & Expo The Retail Innovation Conference & Expo (also known as RICE) aims to bring together emerging brands and established omnichannel players alike to dig into the topics and trends shaping the future of retail. Read the article.

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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

While many tools are required to successfully manage a digital-age brand, the tools you trust with your ongoing digital marketing strategy are among the most crucial. HubSpot and Klaviyo are two of the biggest names in eCommerce marketing today, and each brings a wealth of benefits to the table.

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Ad Fraud in a Challenging Economy: Optimizing Digital Advertising to Deliver Real-World Results

Retail TouchPoints

AI, Algorithms, and New Risks Google’s AI-based Performance Max (PMax) campaigns are capable of increasing marketing efficiency, but there are flaws with the AI that threat actors can exploit. While this continues, Google AI-based campaigns are holding retailers back instead of driving marketing efficiency as intended.

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