Google Personalizes Shopping Experience Using Customer’s Ratings and Brand Preferences
Retail TouchPoints
MARCH 27, 2024
Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact products they want among the 45 billion listed by the search engine. Google Style Picking Tool The style ratings, currently available to U.S.
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