Groove

JUNE 4, 2021

Email marketing is one of the most effective ways to attract, engage and delight customers throughout the buying process. In this blog, we’re diving deep into the Mailchimp email marketing tool. In this blog, we’re diving deep into the Mailchimp email marketing tool. Evaluating The Mailchimp Email Marketing Tool.

Marketing 221

Marketing Merchant Services Shopify Magento 221

Groove

MAY 12, 2021

That's half of the global population, which means that eCommerce email marketing is a huge opportunity for businesses capitalize on. Continue reading to uncover two of the best email marketing software platforms that we often recommend to our clients. Best Email Marketing Software.

eCommerce 370

eCommerce Marketing Merchant Services Recommendation 370

Retail TouchPoints

FEBRUARY 5, 2024

Ingka Group , parent company of Ikea Retail, has debuted an AI-powered home design inspiration and shopping tool on the OpenAI GPT Store. only, but Ikea plans to expand to more markets where ChatGPT is available during 2024. Ikea’s is just the latest customer-facing generative AI solution to hit the market.

Omnichannel 279

Omnichannel Recommendation Improvements Marketing 279

Kissmetrics

NOVEMBER 26, 2020

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Good doesn’t cut it in the luxury category; a brand has to be at the very top of the market. Me neither.

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Food and Beverages Retail Consumer 264

Kissmetrics

AUGUST 11, 2021

They have no money, but they have to do marketing. Instead of focusing on costly marketing methods, such startups must focus on low-budget marketing hacks. Where marketing and engineering meet, growth hacking happens. But here’s why these (mostly) free marketing techniques are so powerful. What can they do?

Marketing 325

Marketing Social Media Webinar Web Design 325

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Groove

MARCH 28, 2022

What is B2B Email Marketing? B2B email marketing is when businesses send emails to reach prospects, leads and customers. Companies must optimize their email marketing strategy to cater to their targeted businesses’ needs. B2B Email Marketing Strategies. Another effective B2B email marketing strategy is segmentation.

B2B 195

B2B Marketing Merchant Services Webinar 195

Kissmetrics

JANUARY 22, 2021

Marketers have been thinking about, arguing over, and implementing personalization tactics for the last few years. So why in the world would I promote depersonalized marketing? If you’re like most eager marketers, you’re are trying to keep up with personalization. For the most part, marketing personalization works.

Marketing 363

Marketing Recommendation Other Customer 363

MakeWebBetter

APRIL 15, 2021

Customer groups are far-reaching resources for managing your online store and running impactful marketing strategies. Therefore, you can segment your WooCommerce customers into groups with minimal effort by analyzing their conversion paths. The post How To Group WooCommerce Customers To Manage Your Store?

WooCommerce 94

WooCommerce Management Customer Definition 94

Forrester eCommerce

MAY 29, 2023

Modern marketing organizations are constantly changing and optimizing to stay competitive. We often see large corporations restructure their marketing functions from regionalized to central groups, from centralized to regional, or a certain level of hybrid in-between.

Operations 195

Operations B2B Recommendation Blog 195

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. A small group ( 1% ) of Google Chrome users are now eligible for Tracking Protection , which restricts the use of these cookies by default.

Recommendation 306

Recommendation Consumer Information Customer 306

Kissmetrics

JANUARY 12, 2021

What is Facebook Watch, and what does it mean for you your marketing strategy? There was a set group of publishers at launch, but the company opened it up to other creators. People love getting recommendations for the things they love, and they love sharing those things with friends. What Facebook Watch Means for Marketers.

Marketing 281

Marketing Social Media Games Events 281

Retail TouchPoints

MARCH 23, 2023

Prada Group and Adobe have entered an enhanced partnership designed to enable real-time personalization and increase revenue by enhancing the luxury retail group’s customer experiences across all digital and physical channels.

Omnichannel 311

Omnichannel Customer Experience Accessories Customer Data 311

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 297

Marketing Retail Comparison Shopping Workshop 297

Kissmetrics

SEPTEMBER 18, 2017

What is Facebook Watch, and what does it mean for you your marketing strategy? There is a set group of publishers at launch, but the company plans to open it up to more creators soon. People love getting recommendations for the things they love, and they love sharing those things with friends. What is Facebook Watch?

Marketing 458

Marketing Games Mobile Social Media 458

Groove

FEBRUARY 21, 2019

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. AdWords Keyword Grouping Tool. SearchSpring.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Retail TouchPoints

NOVEMBER 15, 2021

The company is aiming to commercialize its community features with new shopping tools within Facebook Groups and linked product recommendations, and also is expanding its livestream offerings with the testing of live shopping capabilities for creators. With more than 1.8

Recommendation 298

Recommendation Events Blog Information 298

Retail TouchPoints

OCTOBER 1, 2022

According to a Litmus study , every $1 invested in email marketing yields a profit of $36 —which is quite a return. Moreover, 78% of marketers say email marketing is crucial for the success of a business. Some of the reasons are hidden in the fact that email marketing is personal, customizable, and measurable.

Marketing 298

Marketing Mobile eCommerce Platforms Reference 298

Kissmetrics

DECEMBER 22, 2020

In this guide, we will break down these unconventional forms of marketing. Influencer marketing is the practice of working with well-known social media users to grow your brand. In fact, 49% of users say they rely on recommendations from influencers on Twitter to make purchase decisions. Marketers like influencer promotions too.

eCommerce 356

eCommerce Payment Services Marketing Shopify 356

Kissmetrics

DECEMBER 9, 2020

Machine learning is on the verge of transforming the marketing sector. What’s more, these companies are using machine learning to get ahead of competitors by tackling some of marketing’s toughest challenges, such as personalization, instant customer support, and big data. Marketers should sit up and take notice.

Improvements 313

Improvements Marketing Toys Consumer 313

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186

Games Marketing Events Merchant Services 186

Retail TouchPoints

APRIL 24, 2023

In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 288

Social Media Electronics Accessories Clothing 288

Kissmetrics

AUGUST 11, 2020

Deciding to hire a digital marketing agency is easy. . The hard part is deciding which digital marketing agency to hire. Which… is what makes choosing the right digital marketing agency so tricky. Every business is different, as is every digital marketing agency. The barriers to entry are slim to none.

Marketing 319

Marketing Social Media SEO Recommendation 319

Retail TouchPoints

JUNE 13, 2023

This more expansive view of digital transformation has been one of the key lessons learned by Matthieu Houle, CIO of Aldo Group , during his five-plus years working up the IT ranks within the company. Matthieu Houle: The retail landscape is becoming increasingly complex, and Aldo Group is certainly not exempt from this complexity.

Supplies 272

Supplies Customer Experience Technology Omnichannel 272

Omnisend

MARCH 31, 2021

Businesses using email marketing doubled their conversion rates in 2020 compared to 2019, according to Omnisend’s Ecommerce Statistics Report 2020.: Other omnichannel marketing channels, like push notifications, saw conversion rates leap from 4.86% to 28.1%: The opportunities are there, even in a pandemic. billion in 2018 to $54.5

eCommerce Marketing 204

eCommerce Marketing Beauty and Health eCommerce Marketing 204

Omnisend

MAY 3, 2023

Look no further than email marketing campaigns. In this post, we’ll explore different types of email marketing campaigns with examples and provide tips on how you can create your own successful campaign. In this post: What is an email marketing campaign? Here’s an example of Duolingo’s email marketing campaign.

Marketing 147

Marketing Download White Paper Recommendation 147

Kissmetrics

JULY 27, 2021

Twenty years ago, I had no idea we would be talking about eSports marketing. What Is eSports Marketing? It’s competitive gaming where groups assemble teams and play against each other as they would in any other sport. Why eSports Marketing? Why would a B2C business want to choose eSports marketing over another strategy?

B2C 312

B2C Marketing Games Social Media 312

Retail TouchPoints

JANUARY 12, 2024

In fact, from 2022 to 2023 the use of social media channels for retail advertising increased by more than three percentage points, while search channels decreased by over seven percentage points, according to the Multichannel Marketing Report 2023. Popularity of TikTok advertising will continue to grow.

Social Media 318

Social Media Beauty and Health Multichannel eCommerce 318

Retail TouchPoints

AUGUST 16, 2022

Brand management firm Authentic Brands Group (ABG) has added another major retailer to its portfolio with the acquisition of beleaguered British fashion chain Ted Baker. Under ABG’s ownership, we believe that Ted Baker is poised for continued growth and success.”.

Operations 275

Operations Fashion Management Recommendation 275

BigCommerce

FEBRUARY 1, 2018

Conducting market research for your ecommerce business ideas is not only wise, it’s essential. No matter how stellar you feel your idea is, you’ll want to spend some serious time evaluating market demand and gathering hard facts before you order 2,000 product units or sign any contracts. Conduct keyword research. Product page copy.

Marketing 354

Marketing Social Media eCommerce Arts 354

Retail TouchPoints

OCTOBER 25, 2023

However, beyond celebrity mega-influencers, many influencers are curating a wealth of unique audiences that marketers may not be aware of. Marketers also will want to look into digital solutions to make sure the data involved in a brand’s influencer outreach is suitably measured and accounted for.

Social Media 290

Social Media Travel Apparel Clothing 290

Retail TouchPoints

AUGUST 8, 2022

Shopify and Klaviyo have entered a product partnership, with Klaviyo serving as the recommended email solution partner for Shopify Plus. The partnership aims to further strengthen opportunities for retailers to deepen customer relationships amid a dynamic marketing environment.

Shopify 312

Shopify Recommendation Technology Marketing 312

Kissmetrics

SEPTEMBER 13, 2021

Are you one of those people whose eyes glaze over every time they read about crafting the perfect marketing campaign or embracing technologies? Watching a social media or marketing documentary gives you insights you never get in a class and spells out the pros and cons better than any course ever could. Then you’re not the only one.

Social Media 287

Social Media Technology Marketing Arts 287

Retail TouchPoints

JANUARY 27, 2023

This diverse group of influential men from the worlds of sports, entertainment, business and activism will promote the digital luxury platform’s marketing campaigns and product launches, create custom content for Saks’ digital channels, and attend and host both virtual and in-person events.

Fashion 279

Fashion Events Recommendation Channel 279

Kissmetrics

DECEMBER 3, 2021

These costs have the potential to be incredibly damaging to marketing agencies. You may have heard about the great resignation, but what is it, and what can you do to stop your digital marketing agency staff from leaving? Employees working in the tech and health fields are the next biggest group to join the great resignation.

Marketing 240

Marketing Management Improvements Events 240