Groove

OCTOBER 4, 2023

In the realm of digital marketing, email continues to be a potent and influential channel for engaging with audiences, fostering customer relationships, and driving business growth. However, the landscape of email marketing is constantly evolving, presenting marketers with new challenges and opportunities. and the A.I.-Powered

Merchant Services 195

Merchant Services eCommerce Marketing Recommendation 195

Omnisend

MARCH 16, 2021

Have you ever received a product recommendation that just didn’t make sense? Product recommendations are no different: whether you’re recommending products on your site or in your email campaigns, if the product is relevant to your customer, they’ll be more likely to buy. Reading Time: 8 minutes.

Recommendation 158

Recommendation Accessories eCommerce Shipping Costs 158

Retail TouchPoints

SEPTEMBER 30, 2022

Marketing is often first on the chopping block during a recession, and with GDP contracting two quarters in a row, retail marketers are working hard to determine how to make each dollar go further. Many organizations will cut marketing spend in a bid to preserve margins. Investing in Long-Term Brand Building.

Marketing 297

Marketing Retail Comparison Shopping Workshop 297

Retail TouchPoints

MAY 15, 2023

Typically, conversational consumers use voice-activated texts and make inquiries on mobile devices, as well as shop and seek product recommendations with smart tools. Developing Personalized Experiences From a technical perspective, a lot of work is required of marketing and developers to build content for smart speakers.

Marketing 247

Marketing Presentation Consumer Recommendation 247

Kissmetrics

MARCH 3, 2021

With geofencing marketing, or location-based marketing, this convenient strategy turns into a reality. What Is Geofencing Marketing, and How Is It Used? With technologies like GPS and radio frequency identifiers, marketers can specify a perimeter or boundary based on a real-world location. How can you leverage it?

Marketing 315

Marketing Outdoor Consumer Mobile 315

Retail TouchPoints

NOVEMBER 3, 2021

To offer simple product recommendations — such as “customers who bought this item also bought this” — is simply not going to cut it anymore. Recommendation is a never-ending battle for accuracy and timeliness. Recommendation is a never-ending battle for accuracy and timeliness. Online retail is a competitive scene.

Recommendation 147

Recommendation Customer Retail Social Media 147

Kissmetrics

DECEMBER 11, 2022

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275

Marketing Customer Retention White Paper Download 275

Retail TouchPoints

JULY 24, 2023

Yet despite the complexities, an effective personalized approach to marketing is critical to success. Opportunities and Challenges Across Marketing Touch Points Email marketing: Perhaps the most popular example is the email campaign. of these emails being spam, 36% of which are from marketing and advertising initiatives.

Small Business Retail 246

Small Business Retail Marketing Retail Social Media 246

Retail TouchPoints

JANUARY 5, 2024

The New Year saw a key step in the coming deprecation of third-party cookies, which have been one of marketers’ most powerful tools for tracking online activity for many years. Customers willingly share information when transparency and benefits intersect, fostering trust and paving the path for respectful personalization.”

Recommendation 306

Recommendation Consumer Information Customer 306

Kissmetrics

JANUARY 17, 2022

One of the most effective strategies to build a personal connection is personalized marketing. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). Here is what marketers need to know about personalized marketing.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Groove

OCTOBER 20, 2020

Creating an optimized email marketing strategy is a key component to successfully implementing the inbound methodology. In this blog, we're sharing 10 email marketing tips to help you personalize your messaging and drive significant results. 10 Email Marketing Tips To Optimize Your Strategy. Leverage an email marketing platform.

Marketing 363

Marketing X-cart Webinar Recommendation 363

Retail TouchPoints

MARCH 20, 2024

Removing cookies will wreak havoc on marketers, as they won’t have access to third-party data that many companies rely on to target consumers with personalized ads. Although marketers have known this has been coming for quite a while now, what’s changed is that it’s officially started.

Small Business Retail 276

Small Business Retail Recommendation Consumer Customer Data 276

Groove

MAY 25, 2021

Just like any other facet of marketing, we're continuing to see advancements when it comes to email. Crafting an effective email campaign can be a time consuming process, but with email marketing automation it no longer needs to be. What Is Email Marketing Automation? The Benefits of Email Marketing Automation.

Marketing 283

Marketing eCommerce Shopping Carts Accessories 283

Retail TouchPoints

JULY 21, 2022

But as more outside forces shine a spotlight on how those behaviors are turned into data that is leveraged for monetary gain, consumers are looking for more control over their information — and marketers are scrambling to keep pace. adults and 125 marketers. Ongoing political tensions and the recent overturning of Roe v.

Marketing 279

Marketing Consumer Information Customer Retention 279

Retail TouchPoints

JULY 7, 2022

A common pitfall of influencer marketing at this level is “trying too hard to script the experience and pushing influencers into a corner,” said Lindsey Jerutis, General Manager at influencer platform ShopStyle Collective. For many brands, everyday content creators represent just one element of their influencer marketing programs.

Marketing 290

Marketing Social Media Recommendation eCommerce 290

Retail TouchPoints

NOVEMBER 22, 2023

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 264

Marketing Food and Beverages Retail Consumer 264

Kissmetrics

DECEMBER 7, 2020

But, if you aren’t using pivot tables, you could be missing out on valuable insights about the effectiveness of your SEO, social media, or content marketing campaigns. ” But, are you making the most of your marketing data? You should be using Microsoft Excel to analyze and organize data from your marketing efforts.

Marketing 293

Marketing eCommerce Information Presentation 293

Retail TouchPoints

DECEMBER 5, 2023

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. This means that marketing spend aimed at these high-spending visitors over Christmas is likely to get less return than usual. Having information printed in Chinese characters is also a great idea. Here’s why.

Food and Beverages 266

Food and Beverages Marketing Travel Retail 266

Kissmetrics

SEPTEMBER 29, 2020

If you own a business, TikTok marketing can be a great channel for your brand, as there is relatively little competition on the platform. However, if you’re new to TikTok, you may not know how you can use it to market your company. Why TikTok Marketing? Create TikTok Marketing Videos.

Marketing 362

Marketing Social Media SEO Channel 362

Retail TouchPoints

AUGUST 10, 2023

From generating product descriptions and dynamic pricing to improving data quality and automating redundant tasks, AI has been monikered as the magical fix-it-all technology that promises to slash time-to-market, quadruple employee productivity and deliver larger-than-life customer experiences. AI is only as effective as the data it receives.

Shipping Costs 246

Shipping Costs eCommerce Customer Experience Recommendation 246

Kissmetrics

AUGUST 12, 2021

Think about this: you can reach thousands, if not millions, of viewers using popular restaurant marketing hashtags like #foodporn and #foodphotography. Platforms like Instagram and Facebook let you upload attractive images with location tags, making them ideal for restaurant marketing. They may wonder: is this the same brand?

Social Media 331

Social Media Marketing Information Other 331

Groove

APRIL 2, 2019

Email marketing has stood the test of time because it helps brands engage with their customers. Email marketing mistakes can take two forms: process issues and email issues. In this post, we'll cover both and provide tips to ensure your email marketing stays out of the spam folder. Email Marketing Mistakes to Avoid.

Marketing 285

Marketing Clothing Mobile Recommendation 285

Groove

FEBRUARY 16, 2024

Shopify and HubSpot make for a powerful duo, allowing you to connect all of HubSpot's powerful sales and marketing features directly to your Shopify store. This unified view of customer data allows businesses to create targeted marketing campaigns, personalized communication, and more effective customer segmentation.

Shopify 379

Shopify Live Chat Customer Data Information 379

Retail TouchPoints

MAY 12, 2022

As a marketing tool, word of mouth outperforms paid advertising on multiple levels, according to Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania. Social currency” is one of six key elements behind why people share information. Some elements are more subtle.

Marketing 274

Marketing Travel Clothing Information 274

Groove

FEBRUARY 27, 2020

Every marketer wants to have the best, most highly-optimized inbound marketing strategy. Inbound Marketing Strategy Tips. Implement these 5 steps to ensure a successful inbound marketing strategy: Have a plan. Implement these 5 steps to ensure a successful inbound marketing strategy: Have a plan. Have patience.

Marketing 312

Marketing Improvements SEO Recommendation 312

Optimizely

FEBRUARY 5, 2021

Super Bowl ads are a marketer’s playground. You can go for shock value, humor, sappiness, or taking a political stance (not recommended). Marketing during the Super Bowl. If you’re reading this blog on our site, it’s because you came here for information about collecting customer data. The possibilities are endless.

Marketing 370

Marketing Games Events Consumer 370

Retail TouchPoints

MAY 1, 2024

Behavioral psychology: Understanding consumer behavior is crucial to crafting effective marketing strategies and designing engaging retail experiences. Personalization: According to data from Deloitte, 60% of millennials wouldn’t hesitate to share personal information to receive offers and messages in order to suit their personal interests.

Technology 288

Technology Arts Payments Customer Loyalty 288

Retail TouchPoints

APRIL 17, 2024

It’s a catalyst reshaping the core of digital marketing. They do this by providing exhaustive product information, reducing the need to hop to external sites. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Social Media 309

Social Media B2C B2B Customer Data 309

Kibo

AUGUST 21, 2020

Product recommendations are part of an ecommerce personalization strategy wherein products are dynamically populated to a user on a webpage, app, or email based on data such as customer attributes, browsing behavior, or situational context—providing a personalized shopping experience. . Product Recommendations Benefits.

Recommendation 62

Recommendation Multi-channel Customer Loyalty Department Stores 62

FastSpring

MARCH 15, 2024

Todd Harris knows how to leverage effective video game marketing strategies to get games in front of players. As the former COO and Co-Founder of Hi-Rez Studios, he spent 15 years making games and marketing them to gamers — with the studio’s games reaching 150 million players. (At

Games 186

Games Marketing Events Merchant Services 186

Retail TouchPoints

APRIL 24, 2023

In fact, 92% of Gen Z — a group that will make up the largest consumer segment by 2030 [1] — rely on creators to inform their purchases across virtually every category. And we’ll continue to see a sizable and growing number of consumers shop in-store from creator recommendations.

Social Media 288

Social Media Electronics Accessories Clothing 288

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. With new digital marketing companies popping up left and right offering a bit of everything (and truly speaking to no one), it’s no surprise you’re having a hard time finding the right one. .

Marketing 361

Marketing Social Media SEO Workshop 361

Groove

FEBRUARY 17, 2021

Instagram Marketing Tips To Drive Traffic & Conversions. In this blog, we share 10 Instagram marketing tips to help you enhance your social media branding strategy, build a brand community and drive eCommerce sales. Use influencer marketing. Use Influencer Marketing. Use Instagram Shopping. Use the Highlights feature.

Social Media 370

Social Media Marketing eCommerce Gifts 370

Groove

FEBRUARY 21, 2019

To help, we've outlined our favorite tried-and-true eCommerce marketing tools to help businesses achieve their goals. Whether you're looking for SEO tools or a marketing automation platform, we've got you covered. eCommerce Marketing Tools. Google Marketing Platform. PPC Negative Match Recommendations.

eCommerce Marketing 284

eCommerce Marketing eCommerce Marketing PPC 284

Retail TouchPoints

JUNE 13, 2023

We recommend building a chatbot that can handle less demanding questions from customers — and that knows when to pass along a customer to a real, human customer service agent. However, as with any product reviews, we recommend gathering a variety of them before launching on your site.

eCommerce 317

eCommerce Payment Services Conversion Optimization Payments 317

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. With detailed information about individual customers, a business can better understand the unique needs and purchasing patterns of its customer base.

Shopify 358

Shopify eCommerce B2B Live Chat 358

Groove

FEBRUARY 20, 2024

A CRM for Shopify assists business owners with sales, marketing, and customer service, freeing up time for you to put your focus into core business activities and product development. With detailed information about individual customers, a business can better understand the unique needs and purchasing patterns of its customer base.

Shopify 358

Shopify eCommerce B2B Live Chat 358