The Other AI: How Aesthetic Intelligence Can Transform Your Brand
BigCommerce
JULY 20, 2018
I call aesthetic intelligence the other AI. It may include visual beauty, but also appeal to our other senses—like the plush texture of cashmere, the sonorous timbre of an alto’s voice, a scrumptious meal, or an aromatic fragrance. Airbnb didn’t invent the model of renting out homes and other spaces. But enough about me.
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