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The Other AI: How Aesthetic Intelligence Can Transform Your Brand

BigCommerce

I call aesthetic intelligence the other AI. It may include visual beauty, but also appeal to our other senses—like the plush texture of cashmere, the sonorous timbre of an alto’s voice, a scrumptious meal, or an aromatic fragrance. Airbnb didn’t invent the model of renting out homes and other spaces. But enough about me.

Other 246
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Meta Debuts Suite of New AI Tools Including Chatbots, Celeb Voices and Image Editing

Retail TouchPoints

And while Meta hasn’t completely abandoned its namesake, the metaverse — reveals at the event also included the new Quest 3 VR headset and upgrades to its line of smart glasses with Ray-Ban — the company has clearly shifted its focus to this year’s hottest technology, AI. As to the question of “why?”

Magazine 295
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How Amazon, Poshmark and Rolling Stone Use Livestreaming to Break out from the Ecommerce Grid

Retail TouchPoints

Here are six recent examples of how Qurate Retail , Amazon , Poshmark , Rolling Stone and others are leveraging livestreaming to bring the interactivity and fun of shopping IRL into the often homogenous land of ecommerce. Shopping always has been as much about entertainment as the acquisition of goods. But Qurate isn’t giving up on TV.

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Re-imagine retail experiences with immersive augmented reality (AR)

365 Retail

Whether you’re launching a new pop-up, e-commerce activation, social media campaign, or looking to re-imagine in-store experiences, immersive technology and interactive experiences can help spotlight your brand and drive deeper consumer engagement.

eCommerce 109
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Brands and Consumers: How TikTok is Changing the Dynamics

Retail TouchPoints

TikTok is undoubtedly at the forefront of technological innovation and more advanced, engaging content. Brands should also engage with other creators’ content in their industry by responding to common pain points people share, reaching out to sort collaborations or leaving comments.

Consumer 245
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Mobile Express Checkout: PayPal’s Payment System

Groove

With over 377 million users, PayPal oversaw nearly $1 trillion in payment volume in 2020 - according to Forbes Magazine. This technology is optimized for mobile devices and their screens, which helps to create a great mobile eCommerce experience. What Is Mobile Express Checkout? Key Pinning.

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The Future of Experiential Retail

Retail TouchPoints

Experiential retail, in its most nascent form, is when retailers implement immersive, interactive, technology-enhanced shopping experiences. Let’s take a look at a technology that has emerged to enhance experiential retail. It has quickly become an essential technology for retailers to utilize.

Retail 262