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Getting Started with Behavioral Email Marketing

Kissmetrics

According to the latest Blueshift Report , trigger-based marketing emails outperform batch and blast emails by 497%. Along with that, automated emails delivered 29% of all email marketing purchases with fewer than 2% of email sends. Recently , behavioral email marketing showed high promise of sales. Why is that?

Marketing 275
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Retailers Must Adopt a Technology-First Strategy to Survive

Retail TouchPoints

It’s already happening, as AI-powered marketing systems digest vast amounts of data on each individual shopper, develop a unique strategy to grow value and engagement, and generate true 1:1 promotions and pricing to achieve each strategy — all in an automated process that takes minutes for millions of shoppers at scale. That sounds good.

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4 Digital Marketing Opportunities Most Consumer Brands Miss

ROI Revolution

The digital marketing opportunities to reach a global audience have never been greater. Ecommerce leaders are grappling with the constant emergence of new players, the shifting tides of consumer behavior, and the battle for market share. To start discovering untapped growth that is awaiting your brand, download the white paper now!

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How to Do Niche Marketing For Tiny Audiences

Kissmetrics

Does your brand operate in a niche with a small audience? That’s exactly why you must leverage niche marketing. What Is Niche Marketing? Niche marketing refers to any marketing tactic aiming to attract and convert a specific market segment with unique preferences and demands. Advantages of Niche Marketing.

Marketing 209
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Replatforming: How To Present Your Recommendation

Fabric Blog

This is likely my most obvious blog to date, but remember that decision-makers like us are also marketing and selling ideas and recommendations. My appendixes always have more detail than almost anyone would want more — they become my personal white paper in board format.

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25 B2B ecommerce experts to follow

GetElastic

This post was originally published on September 25, 2019 and has been updated for accuracy and relevancy in the market. He now serves as an expert and consultant for mid-market and global B2B firms in the areas of ecommerce strategy, digital transformation, digital marketing and technology evaluation.

B2B 144
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Five Reasons To Start Implementing A Mobile Self-Checkout Solution Today

RTP blog

In a white paper , NCR shared data that confirmed that while 94% of 18-to-34-year-olds use self-checkout, 87% of 55-to-64-year-olds and 73% of shoppers 65 and older also use self-checkout. Operational costs are reduced. We use them for just about everything all day long and we’re experts at operating them. Sound familiar?

Mobile 150