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Bringing Experiential Retail into the Open Air with Events and Technology

Retail TouchPoints

As the pandemic fades and the thermometer climbs, more and more people want to get out and find an escape from the pressures of inflation — and outdoor spaces are positioned to provide great, flexible experiences that can fill the bill.

Events 231
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Discount Tire’s Pit Pass Concept Store Puts Customers in the Driver’s Seat

Retail TouchPoints

Working outdoors while exposed to the elements can prove challenging for associates and technicians, which is why Discount Tire closely considered these issues when designing the Pit Pass concept. We are able to truly digitally empower consumers with real-world data and have a trusted recommendation based on real-world results.”.

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Bringing the Outdoors In-Store: A Look Inside REI’s Flagship Store

Sailthru

For such a massive sporting and outdoor retailer, REI’s flagship store is in an interesting place. And yet, REI still manages to get customers in an outdoor state of mind immediately, foreshadowing an exceptional in-store experience. Unlike the typical apparel retailer, sporting and outdoor retailers are lifestyle brands.

Outdoor 87
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5 Best Practices for Sports and Outdoor Brands From REI, Nike and Lululemon

Sailthru

To thrive in the age of Amazon, sporting goods and outdoor brands brands must recognize that they have an edge. outdoor and sporting goods market is a big one, worth $120 billion. Sporting and outdoor brands can stay ahead. Context is especially important for sports and outdoor brands. Master Mobile Like REI.

Outdoor 68
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Product advertising: Benefits, types, examples, and strategies

Omnisend

Mobile advertising This refers to product ads appearing on mobile devices like smartphones and tablets. These product ads are mobile-optimized and can also appear on apps and websites. Outdoor advertising Outdoor advertising intends to reach vast audiences and is strategically displayed in high-traffic public spaces.

Outdoor 145
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Sailthru’s Guide to Product Recommendations This Holiday Season

Sailthru

Cutting through the clutter becomes both more challenging and more crucial, and product recommendations are a great way to do it. Last year, the National Retail Federation found that more than half of holiday shoppers purchased an item recommended by a retailer. Product recommendations are a hallmark of personalized marketing.

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5 Ways Retailers Can Tackle Wavering Customer Loyalty

Retail TouchPoints

As you develop your plans for 2023, consider these recommendations, based on the 2022 survey findings: Diversify Your Marketing Mix . Ecommerce recommendations and personalized store service are widely known, but social media influencers can also help shape the narrative around product availability and demand.