Retail TouchPoints

JUNE 16, 2023

Google’s ever-changing SERP (search engine results page) landscape and intense competition pose a significant challenge for brands, retailers and advertisers striving to maximize their return on ad spend (ROAS). These modifications can vary depending on a variety of factors like search terms, objectives, categories, locations and devices.

SEO 261

SEO Search Marketing Improvements Recommendation 261

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic.

SEO 195

SEO Merchant Services eCommerce Improvements 195

Groove

OCTOBER 10, 2023

In the vast digital landscape, where visibility is paramount, the science and art of Search Engine Optimization (SEO) hold the key to unlocking online success. As search engines continue to evolve, so too must our strategies to ensure optimal visibility and organic traffic.

Merchant Services 195

Merchant Services eCommerce SEO Improvements 195

Retail TouchPoints

FEBRUARY 8, 2024

Kroger will be the first company to test out Intelligence Node ’s new digital shelf optimization solution as it seeks to enhance its online marketplace. The partners hope that clearer, more informative product listings will not only improve the customer experience but also give Kroger better insights into product performance.

Customer Experience 265

Customer Experience Improvements Customer Data Information 265

Retail TouchPoints

SEPTEMBER 19, 2023

Customer experience (CX) optimization is a necessity for ecommerce retailers and other online businesses that want to convert visitors, drive sales and cultivate customer loyalty. For example, many websites could quickly improve their CX by adjusting their site search functionality. The most common missing element: error tolerance.

Customer Experience 259

Customer Experience Customer eCommerce Customer Loyalty 259

Retail TouchPoints

MARCH 24, 2023

Shopify has launched a new integration with Google Cloud that enables its merchants to leverage Google-quality search capabilities and AI innovations on their sites. Enterprise brands on Shopify can now access Google Cloud’s Discovery Al solutions directly through Commerce Components , Shopify’s enterprise retail solution.

Shopify 301

Shopify Merchant Services Recommendation eCommerce 301

Retail TouchPoints

MARCH 18, 2024

Additionally, 93% of these retailers say they’re already using generative AI to support personalization of customer-facing communications like emails and product recommendations. Executives’ top concern, at 50% , is bias, when AI algorithms product prejudiced results or responses. It needs to be operationalized.”

Retail 300

Retail SEO Operations Consumer Goods 300

Groove

MARCH 4, 2024

Dynamic Search Bar Enhancement Predictive search and auto-complete features are examples of search tools that leverage data analytics for anticipating the behavior of a user. These tools can analyze past search queries to predict what users are searching for. Let’s explore 20 exciting trends in web design effects.

Web Design 370

Web Design eCommerce Improvements Presentation 370

Retail TouchPoints

APRIL 12, 2023

UK-based urban streetwear brand SikSilk saw a 25% increase in ecommerce purchases from on-site search and a 36% drop in site exits from its search pages after implementing AI-powered site search technology. Queries containing words such as colors were among the most problematic, according to Longshaw.

Technology 279

Technology eCommerce Improvements Management 279

Groove

APRIL 18, 2024

Optimizing Inventory: Because Shopify ERP integration platforms sync inventory levels in real-time, you’ll prevent overstocking and stockouts, all while reducing costs. Data should include products, customers, previously filled orders, store credits, gift cards, certificates, pages and blogs. Create and verify a sitemap with Google.

Shopify 393

Shopify Payment Services Shipping Costs Order Fulfillment 393

Groove

APRIL 19, 2024

Here are some signs it might be time to consider a switch from Shopify : Your store is growing rapidly: If your sales volume is increasing, and you need a platform that can handle higher transaction rates and product sophistication, BigCommerce is a strong choice. You're looking for advanced marketing and SEO tools.

BigCommerce 396

BigCommerce Shopify Payment Services SEO 396

Retail TouchPoints

FEBRUARY 28, 2024

Authentic , formerly known as Authentic Brands Group, has partnered with Fast Simon to help enhance merchandising, personalization and search capabilities across its extensive portfolio of brands. The Fast Simon solution is designed to enhance online retailers’ merchandising with smart collections and visual merchandising.

Recommendation 223

Recommendation Online Retail Technology Improvements 223

Groove

NOVEMBER 10, 2022

As a result, this outdoor retailer challenged Groove Commerce to optimize their existing accounts and to maximize ROAS. In a highly-competitive market such as outdoor products, Cordova Outdoors needed an agency with our expertise to take on the challenge. Account Optimization. The Challenge. Understanding Cordova Outdoors.

Outdoor 370

Outdoor Accessories Merchant Services eCommerce 370

Groove

JANUARY 4, 2021

Creating and implementing an optimized paid media strategy is a great tactic to augment organic traffic and increase ROI. Prior to working with Groove Commerce, Barron Designs had 4 individual websites dedicated to each product category. First, we optimized their strategy for the outdated websites ? The Problem.

Improvements 370

Improvements PPC Recommendation Shopping Carts 370

Retail TouchPoints

MARCH 21, 2023

And these technologies, when applied strategically (and not just for the sake of saying “me too!”), are going to change the future of ecommerce product discovery. Large Language Models (LLMs) and transformers will change search habits. With transformers and LLMs, these terse and stilted searches become less necessary.

eCommerce 286

eCommerce Technology Document Recommendation 286

Retail TouchPoints

JANUARY 24, 2024

Despite expectations of a modest economic downturn, this period presents an opportunity for businesses to optimize their operations, improve marketing strategies and enhance their technological infrastructure. These AI applications range from optimizing pricing and inventory management to fraud prevention.

B2B 237

B2B eCommerce BigCommerce Omnichannel 237

Groove

APRIL 17, 2024

And, thanks to the Klaviyo Google Ads integration, these capabilities are extended to include automated advertising on the world's largest search engine. By featuring products or content that the user has already shown interest in, you can increase the likelihood of a conversion.

Customer Data 396

Customer Data Improvements eCommerce Article 396

Groove

AUGUST 11, 2020

When it comes to eCommerce, a paid search strategy is a great way to reach customers who are actively searching for products like yours. Get your content in front of the right audience and display your ads at the top of search engine results pages by leveraging eCommerce advertising. Paid Search Strategy: 4 Tips.

Customer 368

Customer PPC Shopping Carts Recommendation 368

Retail TouchPoints

SEPTEMBER 18, 2023

The most impactful ways generative AI will show up are likely: Advancing search functions far beyond what we’ve experienced in the past; Optimizing efficiencies for store associates; Supporting the most strategic discount approaches; and Devising the most compelling product descriptions.

Retail 296

Retail Gifts Recommendation Consumer 296

Retail TouchPoints

MARCH 22, 2022

Most companies spend a double-digit percentage of their total revenues on marketing activities, including search, to drive traffic to their sites. Still, research has shown that 61% of ecommerce sites perform below average for internal site search. Searchandising’ — Merchandise for Search.

eCommerce 277

eCommerce Social Media Arts Technology 277

Groove

JULY 19, 2021

Keyword research is the process of finding keywords to rank for in search engines and prioritizing the best keyword opportunities for your company’s website. Understanding what people are searching for and typing into search engines helps inform your content marketing strategy. How To Use Google Ads Keyword Planner.

SEO 370

SEO PPC Information Download 370

Groove

JULY 30, 2020

Cater to the consumers who regularly shop on mobile devices by optimizing your online store for mobile. Follow these 5 mobile eCommerce design tips to enhance your site's layout, improve the user experience and increase conversion rate : Use smart search. Limit text on product pages. Use Smart Search. Use Sticky CTAs.

Mobile eCommerce 366

Mobile eCommerce eCommerce Design Mobile Improvements 366

Retail TouchPoints

MAY 8, 2024

Despite this macro growth, ecommerce site abandonment remains a big issue for all brands, regardless of their size or product category. And in the event they do get to venture through a site, they do not see the compelling products, content and creative they expect, which discourages them from continuing their journey. Why the shift?

Merchant Services 216

Merchant Services eCommerce Channel Mobile 216

Retail TouchPoints

AUGUST 24, 2023

By reducing bounce rates from online merchants’ product detail pages (PDPs) that are reached via paid SERPs (search engine results pages) on Google, retailers can extend visitors’ journeys throughout their websites and help boost conversion rates.

Recommendation 242

Recommendation Retail eCommerce Customer Experience 242

Wiser

APRIL 22, 2024

In eCommerce, winning the digital shelf isn’t just about being visible; it’s about mastering the art of digital shelf optimization. But what does digital shelf optimization really entail and how can it make a difference to your brand? This strategy is pivotal for sustainable, profitable growth in the online marketplace.

Comparison Shopping 78

Comparison Shopping Arts SEO Improvements 78

Algopix

MARCH 17, 2024

In the vast ocean of e-commerce, Amazon stands as an undisputed giant, offering an expansive platform for sellers to showcase their products to millions of potential customers worldwide. To succeed in the bustling marketplace of Amazon, sellers need to arm themselves with the right tools and strategies for product discovery.

eCommerce 117

eCommerce Information Improvements Consumer 117

Groove

FEBRUARY 16, 2024

Efficient Marketing Automation: With a Shopify HubSpot integration, retailers can leverage HubSpot workflows to automate marketing tasks such as abandoned cart recovery, personalized product recommendations, and post-purchase follow-ups. It's also a good idea to run an initial sync to make sure your existing data is transferred correctly.

Shopify 379

Shopify Live Chat Customer Data Information 379

Kissmetrics

MAY 28, 2021

You can serve multiple areas or ship products internationally or worldwide. Multiple-location SEO helps you improve your search traffic from various locations. This way, locals who make searches related to your niche or services can see your website at the top of search results. The solution is multiple-location SEO.

SEO 338

SEO eCommerce Information Consumer 338

Retail TouchPoints

MAY 31, 2022

We found Gen Z shoppers are more likely than other generations to pay more if they’re able to find products more quickly (60% of Gen Z versus 52% overall). Mobile search optimization. Product badging + social proof. Mobile commerce is the future of ecommerce.

Mobile 324

Mobile Customer Data Recommendation Fashion 324

lateshipment

OCTOBER 2, 2023

Did you know that, Nearly 84% of e-commerce brands don’t actively optimize or measure their on-site search. adsearch.com) Site search is a very important feature of an e-commerce store. It helps customers find the products that they are looking for efficiently and quickly. Make sure your search bar is visible, Duh!

eCommerce 130

eCommerce Mobile Social Media Recommendation 130

Groove

JANUARY 6, 2020

Ranking on a search engine results page (SERP) is crucial if you want searchers to find your eCommerce site. Websites with great SEO strategies appear on the first page of search results and acquire more traffic, resulting in more conversions. Optimize for mobile. Optimize your pages. Optimize alt text and image names.

SEO 362

SEO eCommerce Mobile Shipping 362

ROI Revolution

MARCH 8, 2024

An important part of maintaining a YouTube channel is optimizing your videos. Optimize Your Video Titles   YouTube video titles should contain at least five words, with the primary keyword near the start of the title. Link back to your website in case people want more information or want to purchase the product(s) in the video.

SEO 147

SEO eCommerce Blog Channel 147

Retail TouchPoints

FEBRUARY 14, 2023

UK-based digital retailer Very has partnered with AI-powered product search and discovery platform Constructor to transform its product discovery experience across online and mobile channels. Very offers products across fashion, tech, homeware, toys, sports equipment and other categories from more than 2,000 brands.

Toys 209

Toys Fashion Customer Experience Channel 209

Groove

MAY 19, 2021

It involves a great amount of SEO optimization, time and patience. Luckily, there are steps brands can take optimize their eCommerce SEO strategy and beat the competition. SEO For eCommerce: On-Page vs. Off-Page Optimization. Keyword Optimization. Look for keywords that have a high search volume and a low competition.

SEO 312

SEO Social Media eCommerce Reference 312

Retail TouchPoints

APRIL 26, 2023

Home and living ecommerce company Home24 is improving product search on its website and mobile app through a partnership with Constructor that will enable more feature-rich, intuitive and personalized experiences for shoppers. These have helped reduce the time Home24’s ecommerce spends manually implementing redirects to category pages.

Multi-channel 225

Multi-channel Accessories Channel Mobile 225

Algopix

MARCH 12, 2024

With millions of products available to buyers worldwide, it’s no surprise that countless entrepreneurs and sellers are continuously seeking innovative ways to uncover profitable opportunities within this vast marketplace. Conducting thorough product research enables sellers to identify niche markets with high demand and low competition.

eCommerce 119

eCommerce PPC Conversion Optimization Information 119

Retail TouchPoints

JANUARY 11, 2024

The goal of the conversational chatbot is to provide shoppers with tailored product recommendations and helpful advice based on personal preferences and life experiences — for example, whether a customer is a sports enthusiast, a nursing mother, a breast cancer survivor recovering from a mastectomy or simply ready for a new bra.

Supplies 173

Supplies Technology Recommendation Apparel 173