Remove brand-retailer-collaboration-guide
article thumbnail

Best Buy Adds Generative AI to its Customer Service Toolkit

Retail TouchPoints

The retailer also is working with Google Cloud and Accenture to develop new AI-powered tools for its frontline associates. Best Buy and Google already have a long-standing relationship with existing collaborations across other Google products and services, including advertising, hardware, Google Chrome and more.

Customer 289
article thumbnail

How DTC Brands Engineer Expansion Via New Product Categories

Retail TouchPoints

Growth in the direct-to-consumer space is no longer limited to remaining ahead of trends in a brand’s core category. The first phase of growth for many DTC brands often comes from the founders’ inspiration for filling a void with a product or solution. At mDesign , the foundation of the brand was centered on home organization.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Four Lessons for Leading with Purpose: How Lion Brand Yarn Is Reaching the New Values-Driven Consumer

Retail TouchPoints

That’s certainly the case at Lion Brand, a near 145-year young, privately owned, fifth-generation leading knitting and craft yarn marketer and distributor. We don’t just sell yarn — we market our brand and products to support our purpose. We take great pride in knowing that many precious memories start with Lion Brand!

Consumer 263
article thumbnail

Facts and Myths About Video Marketing — The Holiday Edition

Retail TouchPoints

That includes advertising content — 86% of consumers say they’d like to see more videos from brands. Thus, most brands don’t believe they can afford video, or continue to carve out only a bite-sized portion of their marketing plans for video. Brands can use their own team members to discuss common topics or questions.

Marketing 278
article thumbnail

Choosing the Right eCommerce Tech Stack for 2023 & Beyond

Groove

This comprehensive guide will provide an in-depth analysis of the key factors that impact eCommerce merchants, including eCommerce platforms, and explore the challenges associated with different approaches. For example, a fashion retailer may want to create a visually engaging homepage with large images and videos showcasing their products.

eCommerce 195
article thumbnail

Winning Strategies for Maximizing Digital Share of Shelf

Wiser

This critical metric, reliant on online product visibility and positioning, holds significant sway over brand awareness, customer preference, and ultimately, sales performance. However, the dynamic nature of eCommerce platforms presents retailers with various challenges. Why is DSOS critical for online retailers?

article thumbnail

How the Customer Experience is Powering the Fastest Growing Brands

Kissmetrics

Stitch Labs is a purpose-built inventory management software to help brands improve customer experience and scale efficiency. Download the original guide here. When we talk about the future of retail, industry news is abuzz with the idea of brands creating experiences for their customers. Image Source.