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The Dark Side of the Surveillance Economy and What Retailers Should Do About It

Retail TouchPoints

Any business that wants to survive in the long term is going to have to make changes, because the legislation is starting to change. That just can’t possibly be sustainable over a long period of time, especially as consumers become aware of it. There are so many things that people still don’t even realize are happening.

Retail 278
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Thrive Causemetics Founder Reveals What it Takes for a Cause-Based Brand to Stay on Mission

Retail TouchPoints

I wanted to create products, but I didn’t really know what that meant or how I was going to do it, so I was really privileged to get a job at Clarisonic when it was a startup. I had this misconception that cancer didn’t really touch a lot of young lives, which I know now is very wrong, but nine months later she passed away.

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The Average CMO Tenure is at its Lowest Level in More Than a Decade: What Should Retail and CPG Brands Know?

Retail TouchPoints

The Failing Security of Traditional Demographic Indicators The high turnover of CMOs isn’t just a statistic; it’s a loud wake-up call. Leadership is not about projecting an image of perfection but about staying true to oneself and being transparent when things don’t go as planned. What is going wrong?

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Gaining and Keeping Trust in the Age of AI: A Five-Point TRUST Framework for Deploying AI

Retail TouchPoints

In my experience, the brands that have done the best at building and maintaining trust in this new age have embraced the following TRUST framework when deploying AI: T ransparency on data and systems : The first tenet of building trust is to be extremely transparent about how brands capture and use customer data.

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The Future of Retail is Multilingual

Retail TouchPoints

This same barrier can exist for online shoppers navigating ecommerce sites in languages they don’t understand. This focus on CX isn’t just a passing trend but rather a fundamental shift in consumer behavior. Businesses embracing CX as a strategic imperative position themselves for long-term success.

Retail 320
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4 Ways AI Can Support Business Growth

Retail TouchPoints

But leadership teams still need to keep an eye on strategies for long-term, profitable growth. To juggle long- and short-term priorities, executives must address key questions, including: How can we prepare for shifts in customer behaviors? Which new geographies and channels should we prioritize for long-term growth?

Supplies 263
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Why my Retail Finance Team Loves AI

Retail TouchPoints

Finance really places you at the center of everything, where decisions you make play a pivotal role in sustaining long-term business success. But it doesn’t have to be this way. For me, the great thing about working in finance is getting to make decisions that touch all aspects of the organization. That is, at least, the theory.