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How the Travel Industry Approaches Email Marketing (And What We Can Learn)

Liveintent

Is there any consumer-facing industry that’s been more disrupted by the internet than travel? Even older grandparents these days check portals like Expedia and Kayak rather than phoning a trusty travel agent. Meanwhile, their younger kin peruse Instagram for travel inspiration , resorts, and hotels.

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Algorithmic Content Curation and Enhanced Email Newsletters: How Conde Nast Uses AI

Sailthru

With 80 email newsletters apiece, these publishers collectively send about 400 million emails a month, contributing more ad impressions per capita than any other traffic source. Algorithms make curated decisions based on those profiles, creating personalized email newsletters. How can any email marketer keep up with that volume?

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Activate your dormant emails with LiveIntent’s newest solution: Email Reactivation

Liveintent

For example, you are interested in travel newsletters while traveling but otherwise remain dormant with that newsletter. LiveIntent has developed its own email reactivation technology for brands because it is one of the least expensive, most effective methods to drive acquisition for them.

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The 2023 Consumer Trends Index: What it Means for Media Marketers

Sailthru

And similar to other sectors like travel, retail, and wellness services, consumers expect media brands to deliver personalized, relevant content that can be accessed on any device at any time of the day. The enduring popularity and success of email newsletters have inspired new players to enter the space.

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7 Advertising Takeaways from Super Bowl Sunday

Liveintent

The ad categories ‘Technology and Computing’ and ‘Education’ converted the worst on Friday and Saturday, with 10x lower conversion rate as compared to typical ads. The newsletter category ‘Science’ performed the best on Friday and Saturday (i.e. . & Politics’ and ‘Pets’ converted the best on Friday and Saturday (i.e.

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InEmail product carousel transforms traditional emails into frictionless shopping experiences

Liveintent

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

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InEmail product carousel for Gmail transforms traditional emails into frictionless shopping experiences

Liveintent

Retail-travel-commercial media networks among first adopters of technology as email embraces being next frontier of retail and commerce media June 15, 2023: LiveIntent today announced the launch of its new offering: InEmail Carousel for Product Promotions. The offering is built for Retailers and Brands who send email.

Travel 62