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What is a Micro Influencer and Do You Need One for Your Brand?

Smile.io

You can’t open up Instagram these days without seeing a #sponsored post, reel, or story where someone is promoting a #gifted product. This is the norm in the new age of influencer social media marketing. But if you tend to scroll right past these posts from large influencer accounts, they’re probably not super effective.

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Influencers: A Secret Weapon for Tackling Supply Chain Challenges

Retail TouchPoints

With supply chain challenges rampant worldwide, many brands and retailers are focusing on consistent, even proactive, communication to address the demand side of the equation. The influencer marketing industry is poised to reach $16.2 The influencer marketing industry is poised to reach $16.2

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How to Find Instagram Influencers

Kissmetrics

While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel. While Instagram isn’t the biggest social media platform (that spot belongs to Facebook ), it’s still the most impactful influencer marketing channel. Why You Need Instagram Influencers.

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5 Things Brands Need to Know About the Gen Z Customer Experience (and Employee Experience)

Retail TouchPoints

If we were to sum up what brands need to know about Gen Z customer experiences preferences (and employee experience preferences) in a few words, it would go something like this: they’re different. Revolutionary even. It makes sense, then, that their standards for customer and employee experiences would be higher than ever too.

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19 Strategies That’ll Help You Become an Influencer

Kissmetrics

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. In this article, we’ll go over how I became one and how to become an influencer in your own field. Take my case for example.

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Anthropologie CMO: ‘Digital is not a Channel, Platform or Tech — it’s a Business Driver’

Retail TouchPoints

It’s a common marketer’s dilemma: how do you expand your brand’s appeal beyond its core customers? Ironically, one of the things that made this such a tall order was that the retailer’s original customer group really, really loves the brand.

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How to Make Money on Instagram With & Without Followers

Kissmetrics

There’s no hiding it, Instagram is one of my favorite social media channels. Not only is it a great way to share your life with friends and family and promote your business, but it’s also a great way to make a lot of money. Best of all, you don’t need a big following and there are several different ways to earn an income.

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