Retail TouchPoints

JUNE 15, 2023

What does Earle sell? Earle, who talks a mile a minute and with a refreshing candor about not just his successes but his shortcomings, blind spots and missed opportunities, spoke on the topic “Building Brand Hysteria, Customer Loyalty and Memorable Experiences.” Why do we keep coming back to it?

B2C 279

B2C Customer Loyalty B2B Customer 279

Retail TouchPoints

JANUARY 31, 2024

Lately, Intuit Mailchimp has been laser focused on solving our customers’ clustomer problem. In our recent survey with Edelman DXI , we found that customers are 87% more likely to click into an email if it’s personalized to them, and 71% of customers are more likely to purchase from a company that sends them personalized email.

Marketing 238

Marketing Customer Retention Shopify Social Media 238

Retail TouchPoints

MARCH 5, 2024

Every brand is fighting to win and keep customer loyalty, and True Religion is no different. The way that we assess all the opportunities that come in is thinking about how we can do something truly different,” D’Arcy said in an interview with Retail TouchPoints. And now, people are traveling more.

Fashion 229

Fashion Travel Multi-channel Games 229

365 Retail

MAY 10, 2024

From grasping customer preferences to executing finely-tuned campaigns, first-party data stands as a transformative force in reshaping how brands better connect with their customers. What can first-party data teach me about my customers? They’re buying your products. They’re signing up for loyalty programs.

White Paper 99

White Paper Retail Information Customer Data 99

BigCommerce

FEBRUARY 23, 2018

Costco is willing to go to great lengths to keep their customers satisfied. After a year hiatus from having the top Net Promoter Score (NPS), Costco is back in the top spot. What is the Net Promoter Score? The math is simple behind Costco’s business: Loyal customers who buy repeatedly are more profitable than ones that buy once.

Customer Loyalty 378

Customer Loyalty eCommerce Improvements Shipping Costs 378

BigCommerce

OCTOBER 31, 2017

And that place requires you to answer this 1 question: What are you going to sell? From there, you’ll then launch into competitive reviews and building your site –– just 2 more steps on the way to building a long-term, successful venture. But it all starts with what your product is. Have deep knowledge on a store.

eCommerce 839

eCommerce Shipping Costs Beauty and Health B2B 839

Retail TouchPoints

JUNE 27, 2022

Retailers need to readjust their strategies business-wide as they prepare to meet empowered customers who have more choices than ever in a tough economy that’s giving them more reasons than ever to seek out the best price — wherever it may be.

Shipping Costs 230

Shipping Costs Omnichannel Customer Retention Retail 230

Retail TouchPoints

MAY 8, 2023

He added that for Q1 of this year, “conversion and basket sizes are down, and we see that fairly consistently across our customer base.” Retail TouchPoints (RTP): What can retailers do to deal with the challenge of slower online sales? So the questions retailers should be asking themselves are: How loyal are your customers?

Channel 226

Channel Merchant Services Payment Services Recommendation 226

lateshipment

OCTOBER 2, 2023

What is relationship marketing? Relationship marketing is the kind of marketing in which you work to retain customers and maintain long-term relationships with them. It is a well-known fact that returning customers spend a lot more than your new customers. They know what values your brand holds.

Marketing 130

Marketing Customer Retention Channel Social Media 130

Retail TouchPoints

NOVEMBER 9, 2022

While the initial consumer and media hype surrounding the metaverse seems to have simmered down from its 2021 highs, the virtual spaces that were the talk of the town last year continue to grow and attract visitors — consumers and brands alike. “ It’s a really exciting new tool as a marketer to connect with your audience,” she said.

Cryptocurrencies 290

Cryptocurrencies Games Payment Services Consumer 290

Retail TouchPoints

NOVEMBER 2, 2021

Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection. Enter: mobile marketing.

Point of Sale 287

Point of Sale Mobile Customer Marketing 287

Retail TouchPoints

FEBRUARY 21, 2024

Our mission is to transform spaces that have traditionally been kind of an afterthought and turn them into beautiful, customer-centric and revenue-generating spaces, ” Kloor said in an interview with Retail TouchPoints. And then we expand that to create amenities that actually serve and provide what people need.”

Gifts 222

Gifts Beauty and Health Payment Services Payments 222

Retail TouchPoints

JULY 22, 2022

But even if ShopStyle is no longer alone in its aim to be the first stop in shoppers’ online journey, it does have a head start. million loyalty members. Retail TouchPoints (RTP): How do you define ShopStyle — do you consider yourself a marketplace? Alison Stiefel, General Manager of ShopStyle.

Fashion 288

Fashion Arts eCommerce B2B 288

Kissmetrics

NOVEMBER 26, 2020

Have you ever seen a Facebook ad for Chanel? SEO, PPC, even some social media sites can drive online sales for your luxury brand. SEO, PPC, even some social media sites can drive online sales for your luxury brand. What Qualifies as a Luxury Brand? But what does it take for a brand to qualify as a luxury?

Marketing 363

Marketing PPC SEO Magazine 363

Retail TouchPoints

SEPTEMBER 21, 2021

The 15 sessions covered a wide range of topics, so to make it easier to browse we’ve organized the sessions into four categories: Holiday 2021 forecasts and how best to prepare for 2022; Building loyalty with connected consumer experiences; Key ecommerce and digital marketing trends; and Embedding innovation within your retail organization.

Payments 218

Payments Payment Services Customer Experience Social Media 218

Smile.io

MARCH 22, 2024

Your entire brand experience should work together to deliver the best customer experience possible. This includes your product line-up, promotional campaigns, and loyalty program.   If not, it may be time to migrate your loyalty program.  Table of Contents Why migrate your loyalty program?

Customer Loyalty 83

Customer Loyalty Merchant Services Shopify Shipping Costs 83

Retail TouchPoints

JANUARY 18, 2023

Cook sat down with Retail TouchPoints to share what separates the strong from the weak in the tumultuous world of ecommerce today. Retail TouchPoints: So what are the traits that indicate a resilient ecommerce business? For one of our customers, we’ve seen cost per impression go up 55% in the last two years.

eCommerce 236

eCommerce B2C Online Retail B2B 236

Retail TouchPoints

JULY 1, 2020

economy remains unstable, rather than spending precious cash, brands need to get creative with the stable economy they totally control — their brand loyalty programs. It’s been estimated that there are 48 trillion reward points worth $360 billion sleeping in customer accounts across the globe. As the U.S.

Retail 239

Retail Social Media Travel Magazine 239

Retail TouchPoints

OCTOBER 26, 2021

Customer experience personalization is at a turning point. Consumers have come to expect personalized online experiences, but many companies still think of personalization as aspirational, something that they can focus on later. More than half of consumers already expect this kind of experience. Study your data for gaps.

Customer Experience 208

Customer Experience Clothing Definition Channel 208

Kissmetrics

AUGUST 12, 2021

This article will help you understand how to use your existing resources and create a strategic restaurant marketing plan to grow your digital reach. Then we’ll discuss how to stand out from your competitors and find the most effective social media marketing techniques for your business.

Social Media 331

Social Media Marketing Information Other 331

Ecommerce Platforms

NOVEMBER 2, 2022

Customers to contact. But unless you have the store set up to handle every aspect of modern online selling, your fashion store isn’t going to make it. What can you do when you use Shopify apps? Because we’re missing just one element: What the heck are those apps, anyway ? You’ve got goods to sell.

Fashion 197

Fashion Shopify Clothing Jewelry 197

Kissmetrics

OCTOBER 5, 2020

With this much potential, you need to know that you’re doing it right. With this much potential, you need to know that you’re doing it right. So, here are some mighty useful tips for you: Know Your Goals and Desired Outcomes. The first thing you must establish is what you hope to achieve through social media. Boost Sales.

Social Media 363

Social Media B2B Document Information 363

Kissmetrics

JANUARY 17, 2022

It is easier to build real, human connections with your audience if you know what data and strategies to use. What exactly is personalized marketing, and what are the benefits ? Hint: It’s more than adding “$FNAME” to your email marketing!). What Is Personalized Marketing? Segmentation.

Marketing 273

Marketing Recommendation Social Media Improvements 273

Optimizely

AUGUST 14, 2018

But few brands are lucky to attain the ranks of true customer loyalty. Sure, many of us— 77 percent, in fact —participate in some kind of customer loyalty program. Loyalty program engagement is on the decline , and active use of loyalty programs is decreasing by 2-3 percent per year.

Customer Loyalty 268

Customer Loyalty Customer Social Media Events 268

Retail TouchPoints

JANUARY 25, 2023

Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. Retailers can meet these expectations by providing the experiences their customers want. Create a showroom experience with expertise.

Retail 219

Retail Sporting Goods Department Stores Consumer 219

Retail TouchPoints

OCTOBER 25, 2021

Customer communication is undoubtedly important. While loyal customers are open to communication, that doesn’t mean marketers have free rein to flood them with promotions. A large percentage of those are marketing communications across multiple devices: walking by billboards, seeing something on your phone or your TV, etc.

Social Media 315

Social Media Channel Marketing Consumer 315

Retail TouchPoints

JUNE 24, 2022

But lately it seems that achieving retail prominence can be tougher than boosting financial valuations: Stitch Fix is trying to recover after announcing layoffs and weak revenue guidance, while Blue Apron is selling through Walmart to boost its brand presence and acquire new customers. 3 Ways to Fix the Subscription Commerce Model.

Subscription 277

Subscription Beauty and Health Shipping Costs Consumer 277

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. These types of stores instill a sense of belonging and connection, which in turn leads to brand loyalty. But underneath this positive blanket statement are a lot of nuances.

Sporting Goods 270

Sporting Goods Technology Omnichannel Operations 270

Kissmetrics

NOVEMBER 5, 2020

Creating a customer journey map is enough to make even the best marketer freeze in their tracks and realize how little they really know about their prospects. Starting Fresh: The Basics of the Customer Journey Map. This map makes it easier for sales, marketing, and executives to make more informed decisions and humanize your audience.

Customer 349

Customer Social Media Comparison Shopping Information 349

Kissmetrics

NOVEMBER 25, 2020

Sometimes it can feel like you’re doing so many little things just to keep the business going, so you don’t have time to focus on the big picture, taking your business to the next level. What if things just happened, without all the legwork each time? What is E-Commerce Automation? And everything else in between.

eCommerce 336

eCommerce Shipping Costs Live Chat Shopify 336

Kissmetrics

FEBRUARY 17, 2021

Whether it’s 20 percent off, buy one get one free, or a limited time offer, we’re all suckers for a deal, so why aren’t you using sales promotions in your paid campaigns? Sales promotions can make your ads jump off the page, boost engagement, and grow your sales. What Are Attractive Sales Promotions for Paid Ads?

PPC 280

PPC Shipping Costs Social Media eCommerce 280

Kissmetrics

OCTOBER 19, 2021

The good news is that as a brick-and-mortar business owner, you can promote your website to the foot traffic in and around your store to aid your online visibility and increase digital sales. Shoppers coming into your store know you, trust you, and are more likely to purchase from you. It provides targeted reach.

eCommerce 295

eCommerce Social Media Shipping Costs Shipping 295

Ecommerce Platforms

JANUARY 24, 2023

The bottom line: It’s a given that customers will read online reviews before deciding on a product Just look at popular online marketplaces, for instance. Most products display positive, negative, and mediocre reviews posted by real-life customers. Needless to say, glowing reviews help ecommerce businesses attract customers.

Shipping Costs 197

Shipping Costs Merchant Services Subscription Shopify 197

Kissmetrics

MARCH 18, 2021

Why should you customize ads for a Generation X target market? Your customers are individuals, but they also belong to a group based on what year they were born. What makes Generation X so valuable? What is Unique About Generation X? What brands does Generation X like right now?

Social Media 269

Social Media Reference Events Automotive 269

Kissmetrics

APRIL 1, 2021

Does your brand operate in a niche with a small audience? If you answered yes to one of those questions, then you know reaching your target audience is no walk in the park. What Is Niche Marketing? To truly understand what niche marketing is, we must first understand what a niche market is. Reduces the Competition.

Marketing 209

Marketing Social Media White Paper Webinar 209

Retail TouchPoints

JULY 29, 2021

With a well-established website, app and loyalty program, Sephora was able to take the almost overnight shift to ecommerce in stride. The unique circumstances of the pandemic also led Sephora to what might have seemed at the time like an unlikely partnership with Instacart — one of the delivery platform’s first major deals beyond grocery.

Live Chat 278

Live Chat Omnichannel Social Media Payment Services 278

Retail TouchPoints

NOVEMBER 9, 2023

As its power and reach have grown, countless companies have tried to take on Amazon , but few have succeeded. Right before we launched, I had a panic attack when I did the math of how many customers we would need to survive,” recounted Andy Hunter, Founder and CEO of Bookshop.org in an interview with Retail TouchPoints. “It

Small Business Retail 295

Small Business Retail Books Shipping Costs eCommerce 295