The Build Vs. Buy Vs. Lease Paradigm


Disclaimer: I am a religious believer in the software-as-a-service model and have been since 2004 when I first implemented… Ecommerce Technology

193: How To Hire Skilled Filipino Employees At A Fraction Of The Cost With John Jonas

My Wife Quit Her Job

John is an entrepreneur who has been making a full time income online since 2004. John is an entrepreneur who has been making a full time income online since 2004. Today I’m happy to have John Jonas on the show.

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Sears’ latest move: Four weddings and a(n) eventual funeral

Steve Dennis

In 2004 Lampert decides to merge a struggling and decidedly mediocre retailer (that’d be Sears) with a lousy one (that’d be Kmart). You’ve got to hand it to Eddie Lampert; the guy is tenacious. Of course he is also seriously misguided. At least when it comes to Sears. To briefly recap. Act One. Turns out that didn’t work out too well. 15 years of declining sales, hundreds of store closings, multiple rounds of layoffs and a veritable bonfire of cash burning ensues.

Episode 80 – Building Long Term Growth and Profitability with SEO for eCommerce with Brandi Johnston of OMG Commerce

eCommerce Evolution

That was circa 2004. As some of you may know, my very first foray into online marketing was in the crazy world of SEO. After creating some wins for an online print shop I was hooked on SEO. In the early days of OMG Commerce, SEO was our bread and butter.

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The Death Spiral of Discounting

Flip Flop Shops: Multi-store pick, pack, ship and in-store pickup


Year founded: 2004. Founded in 2004, Flip Flop Shops is the authentic retail chain exclusively devoted to the hottest brands and latest styles of flip flops and casual footwear. Why they won.

Siteground Review: Is It The Best Hosting Platform?

Ecommerce Platforms

The journey started back in 2004 when a couple of university buddies seeking to push web hosting to the next level embarked on creating a robust hosting solution – which resulted in the launch of SiteGround in 2004.

Is Your Job Up For Grabs By Chatbots?

Retail TouchPoints

White-collar jobs are not exempt from these trends, Ford added: “In 2004, the median staffing of a corporate finance department was 120 full-time employees for each $1 billion in revenue,” he said. “By

Spring Cleaning Your Outdated Content


Indeed, some of the articles I found were from 2004 or earlier. Could your old content be scaring away visitors? When we think about Spring Cleaning, most people imagine dusting shelves, clearing out closets, or everyone’s favorite: washing baseboards.

The Critical Element Missing from Many eCommerce PPC and SEO Campaigns

Inflow Insights

In 2004, looking for a change of pace, I sold my retail wine and liquor store and got a job at an internet marketing agency. Back in 2004 when I started in digital marketing, few people were talking about conversion rate optimization.

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What Is PCI Compliance And Why Is It Important For Your Business?


PCI DSS was jointly established back in 2004 by leading credit card entities. Today, many businesses have moved from physical to digital products and services to leverage the benefits of ecommerce. However, the risk of a costly data breach is always present. So there is a growing need for companies to ensure the security of payment cards, customer IDs, and user account information stored in their systems.

Sears: Is The End Finally In Sight For The World’s Slowest Liquidation Sale?

Steve Dennis

First, and most importantly, Sears has never laid out any realistic strategy to reverse a nearly perfect string of comp store declines for both the Sears and Kmart brands extending back to 2004. When I left Sears in 2003, I was quite pessimistic about the company’s long-term prospects. Some initiatives we had put in place during a two-year strategic re-positioning effort were gaining traction, but most key metrics were alarming.

How to Use Digital Wallets and Mobile Site Optimization Tactics to Stamp Out Cart Abandonment


As far back as 2004, studies like this one , led by psychologist Elizabeth Sillence, were telling us that how your website looks has a huge impact on how trustworthy potential customers deem your business to be.

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A Blog Isn’t a Blog, It’s a Business


Facebook launched in 2004, but it wasn’t what it is now. I wrote my very first blog post on July 24, 2005. That blog post is no longer live because it was terrible. The post was called, “Winning the Search Engine Marketing War.”.

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The 50 Best Shopify Stores and Why They Rock

Ecommerce Platforms

They began in 2004, and since then, a number of e-commerce business owners move to the platform. The 50 best Shopify Stores – An Introduction. Shopify is one of the best e-commerce platforms out there.

40 Top Online Store Builders For An Amazing Ecommerce Site

eCommerce CEO

Launched in 2004, Shopify is one of the most well-known ecommerce builders on the market. Squarespace has been providing one-stop website building services since 2004.

From Bookstore to Superstore: The Evolution of


2004: Amazon’s consumer electronic sales surpass book sales for the first time. Can you believe that a little more than two decades ago, Amazon was still one man, a light bulb idea and a home garage? Circa 1994, Jeff Bezos began working on a business plan (yes, in his garage) for what would eventually become the largest internet retailer in the US. In 1995, the company made its official debut. Since then, a lot has changed.

SEO History: How We Got Here


Beginning in 2004, Google began delivering results based upon geographic intent. In the last installment in our SEO blog series, we learned just how search engines work.

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Podcasts: Your Next Great Marketing Channel, Or Just a Fad?


Sure, podcasts may have hit critical mass thanks to Apple iTunes and the iPod back in 2004, but new research is showing that small businesses and brands alike are taking another look at the podcast as a formidable marketing tool.

Big Cartel vs Shopify – The Ultimate Comparison

Ecommerce Platforms

Although the company was founded in 2004, the ecommerce platform itself was launched in 2006. As an ecommerce merchant, you’ve probably noticed that Big Cartel vs Shopify is one of those debates that are seemingly here to stay. While Shopify boasts of a huge following, BigCartel, on the other hand, has its fair share of fans who are convinced that it’s the best balanced online selling platform. Whichever side you lean towards, one thing’s clear- you want the best for your online store.

How a $1,000,000 Loss Turned into a $22,000,000 Gain


But when Amazon called us in 2004, the timing and the structure were right. I always joke with my colleagues and friends who want to start a business by telling them: You don’t really know what you’re doing until you’ve lost $1M of your own money in 1 year.

What to Sell in 2018: How to Find a Product Niche and Start Selling Online


In 2004, we saw an opportunity in a updating an existing apparel accessory that had not really changed in decades. Online competition is fiercer than ever. This is why figuring out what to sell online is a strategy in and of itself.

6 Tips to Help You Prepare Your Shipping Strategy for the Holiday Rush


After graduating from Texas A&M University in 2001, he graduated from the University of Houston in 2004 with a JD and MBA. The rush of the holidays is approaching fast and online sellers need to prepare now to handle this festive and busy time of year. Anticipating how to deal with damaged or lost packages, unexpected surcharges, increased packaging materials and more can not only ease shipping stresses, but also provide more clarity to your shipping expenses and needs.

The Ultimate Guide to Cloudflare CDN – Complete Review

Ecommerce Platforms

But by a record-breaking DDoS attack back in 2004. Is it as good as it claims? This Cloudflare CDN review covers it’s most critical features, pricing strategy, usability, customer support, and overall functionality. We’ve all watched numerous action films.

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Cross-Border Commerce 101: The History, The Lingo, The $900B Opportunity


2004 – Facebook founded. In 1994, Jeff Bezos founded Amazon in Seattle, Washington, USA. Since, the landscape of commerce has forever been changed.

Everything You Need to Know About Achieving PCI Compliance [Checklist Included]


Originally created by Visa, MasterCard, Discover, and American Express in 2004, the PCI DSS has evolved over the years to ensure that online sellers have the systems and processes in place to prevent a data breach.

Magento Competitors: An eCommerce Overview


One of the lesser known platforms is Demandware, a cloud-based eCommerce platform that launched in 2004. Selecting the right eCommerce platform to use is key in building a business/brand online. It can be difficult deciding between the multitude of options available.

Magento Competitors: An eCommerce Overview


One of the lesser known platforms is Demandware, a cloud-based eCommerce platform that launched in 2004. Selecting the right eCommerce platform to use is key in building a business/brand online. It can be difficult deciding between the multitude of options available.

How Sailthru’s Overlays Help Marketers Increase Customer Acquisition


Revisiting a 2004 study about the least popular ad formats, the Nielsen Norman Group found that consumers still hate pop-up ads. It’s no secret that repeat customers are the best customers. As a result, the majority of the Sailthru platform centers on engaging and retaining customers across each unique customer journey. But our Overlays product aims to help marketers increase customer acquisition in addition to further engaging and converting site visitors.

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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]


I talk to 3-5 ecommerce owners or business operators each week. And our conversations vary widely.

72 American Business Owners on What Motivated Them To Become Entrepreneurs


In 2004, we saw an opportunity in updating an existing apparel accessory that had not really changed in decades. After becoming single in 2004 and with my son entering college, it was paramount that this business work, as it was our sole support. An award winning family idea. Amy Breaker, Director of Operations, BirdieBall. My dad, with his dad – my grandpa – invented a limited-flight golf ball – the BirdieBall – in 2003.

12 Common Mistakes When Selling Across Borders


For example, in 2004, Ford found itself in a bind by calling a car the Pinto, which means “little” –– well, male private part –– in Brazilian. Doing something for the first time is never easy.

How Does Shopify Work? The Ultimate Shopify Review [2018]

eCommerce CEO

In business since 2004, the company has had the chance to iron out most of the kinks in their platform. Shopify Starting at $29/month. Features - 8/10. 9.1/10. Performance - 9.1/10. 9.2/10. Ease Of Use - 9.2/10. 8.77/10. Overview.

21 Product Research Tips To Uncover Legit Ecommerce Market Opportunities

eCommerce CEO

Start from 2004. Trying to figure out how to do product research? When it comes to analyzing ecommerce markets, there’s one thing that matters the most. It’s product/market fit. Don’t get too caught up on specific products, its the product niche that you need to key in on.

[2018] Shopify Plus Review (Transaction Fees, Pricing, And Features)

Creating a Website Today

Shopify was founded in 2004 by Tobias Lütke , Daniel Weinand , and Scott Lake after attempting to open Snowdevil. I thought it would be a huge benefit to do a Shopify Plus Review for everyone considering them. I mean, most likely your searching search engines for terms like.

Customizing Cosmetics: Why Personalization Is Especially Important in the Beauty Industry


In 2004, psychologist Barry Schwartz wrote The Paradox of Choice about the sense of paralysis consumers feel when faced with too many options. sells 239 different kinds of foundation.

The Growth Hacking Cheat Sheet for Beginners


For example, Facebook has changed a lot since it originally launched on college campuses in 2004. Growth hacking is the mother of all marketing buzzwords. It’s the phrase you’ve probably heard it endlessly from new, edgy startup founders in your network.

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7 Social Media Trends to Watch and Capitalize On in 2018


It’s been around since 2004 – a lifetime in the digital realm – and the news and trends frequently focus on what’s new and emerging. The trend is your friend.

Is Influencer Marketing Dead? A Hard Look at The Newest Data (and What You Can Do Instead)


With the influx of social media in 2004, influencer marketing exploded and became a lot more prevalent. Is anyone having deja vu? Every time a new marketing tactic becomes more mainstream, marketers and researchers inevitably wonder if it has peaked and started to lose its effectiveness.

How a Passion for Improving Lives Abroad Helped One Couple Build a Thriving Wholesale Fair Trade Ecommerce Business


In 2004, the couple shifted their focus entirely to wholesale, and saw explosive growth, and even thrived throughout the Great Recession (2007-2013), a period of time that a lot of other businesses in their industry—and in general—were not able to survive.