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Seen and Heard at #NRF2024: 5 Trends from the Big Show

Retail TouchPoints

The positive vibe of the show was largely driven by retail executives’ obvious eagerness to explore which new technologies would help them maximize customer retention and business growth in 2024. Amanda Efron, Chief Digital Officer of Ikea U.S.

ACH 247
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Digital Marketing Tactics for Uncertain Times

Retail TouchPoints

According to research from Analytic Partners, 63% of marketers that increased their marketing investment during the financial crisis of 2008 generated a positive ROI. And this recommendation makes sense, as research from video creator Wyzowl found that 73% of consumers prefer to watch a video to learn about a product or a service.

Marketing 306
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6 Keys to Empowering Store Associates During the Holiday Season

Retail TouchPoints

retailers will add 410,000 seasonal positions this year, which is the lowest number of jobs added in the quarter since 2008. Understand who has the skills to engage customers and who is better suited for non-customer-facing jobs,” Brown advised. “If

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Four Real-Life Examples Of How Agility Unlocks CX Innovation In E-Commerce

Retail TouchPoints

The bar for what makes a standout customer experience (CX) is rising every year. Shopper expectations are always evolving and your customer experience should evolve with it. For highly personalized products, this personal approach is a key differentiator for building long-term customers. LancĂ´me Lipstick Augmented Reality.

eCommerce 272
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7 Brands Discuss the Benefits of the New Cashless Economy and Apple Pay’s Growing Ubiquity

BigCommerce

Adii Pienaar, Founder of Conversio and WooThemes (later acquired by WooCommerce), sums this up best: Customers worldwide are using their mobile devices for online shopping more often. Your customers are also already familiar with spending money on their Apple devices (even if it’s just via iTunes or the App Store).

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Relieving Stress For Shoppers With Food Allergies And Restrictions

RTP blog

The Food Marketing Institute currently recommends grocery retailers establish a four-part plan for informing consumers of allergens and handling possible cross-contaminations in the store, consisting of: 1. Transparent communication with consumers of potential allergen risks.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Kissmetrics

Are you a local business that serves customers at a physical address? in September 2008, the Google maps mobile app was launched on Android. Customers are also able to get real-time traffic times to reach you when you incorporate navigation app capabilities. of mobile searches are based on location. Reach for the stars.