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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 228
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BigCommerce Brings Google AMP to Ecommerce Sites Worldwide

BigCommerce

Today, BigCommerce is excited to announce the first native ecommerce integration for accelerated mobile pages –– i.e. Google AMP. This integration simplifies category and product detail pages, improving mobile site speed and click-through for online sellers. Test Drive a Powerful Mobile Commerce Experience. What is Google AMP?

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Who is Generation Alpha, and Why Are They Important to Marketers?

Kissmetrics

Why should marketers care about them right now? Generation Alpha covers those born between 2010 and 2024. Generation Alpha Culture and the Future of Marketing. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. But, they’re children.

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The End of D2C as we Know it: Enter Direct-to-Retail

Retail TouchPoints

Mobile-targeted direct-to-consumer brands (D2C) brands reigned from 2010 to 2021, ushering in new ways to get in touch with their customers directly. We’ll explore this new approach in depth, what it means for brands and consumers, and how it will affect marketers and those working with them. So how does it all work?

Retail 228
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NRF Big Show to Spotlight Innovative Consumer Products and Workforce Solutions

Retail TouchPoints

The industry’s ongoing search for talent — a particularly challenging problem in today’s tight labor market — will be addressed in a number of NRF sessions. Hamdi Ulukaya, CEO and Founder of Chobani , will discuss the win-win of embracing refugee talent during a Jan. 16 keynote from 3:15-3:45 p.m. at the Javits North SAP Theatre, Level 5.

Consumer 254
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Retail 2008 To 2018: A Decade Of Revolutionizing The ‘How’ Of Customer Engagement

RTP blog

In a 2008 article focused on 5 New Promotional Trends , we talked about the growing use of in-store digital signage and mobile; social media in marketing communications; and creative pricing strategies. 
 I’ve highlighted some “then” and “now” quotes from a few who have contributed to our Guide throughout the years.