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Revolutionizing Customer Retention: The Rise of Digital Top-Up Cards in the Global Market

Retail TouchPoints

The global digital gift card market is expected to reach $724.3 billion by 2028, rising at a market growth of 14.2% Top-up cards generate valuable data on customer spending habits and preferences for the business, allowing brands to personalize marketing campaigns and improve product offerings. In the U.S.,

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Instagram Sales: How to Captivate Consumers With Your Brand

BigCommerce

Since Instagram’s inception back in October 2010, approximately one billion monthly users have introduced the social media platform into their…

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Personalization at Scale: How SMS Helped PERC Coffee Untangle its Marketing Campaigns

Retail TouchPoints

Yes, clustomer — the unsegmented recipients of an email marketing campaign that may or may not be relevant to them. But we often hear that the biggest pain point marketers have when it comes to email is figuring out how to reach the right people with the right message.

Marketing 228
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Who is Generation Alpha, and Why Are They Important to Marketers?

Kissmetrics

Why should marketers care about them right now? Generation Alpha covers those born between 2010 and 2024. Generation Alpha Culture and the Future of Marketing. For marketers, this means speaking to an astute audience that may know the ideal product better than we do. Generation Alpha Social Media Trends.

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How eCommerce Writing and Content Marketing is Evolving

Groove

From running a full-service content marketing agency, publishing many books and founding WriterAccess in 2010, I couldn't wait to hear first hand about his 15 years of experience in the industry. How’d you get into content marketing? “I And that’s really how I got into content marketing, and publishing, specifically.”.

eCommerce 358
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How Kids Foot Locker Inspires Gen Alpha…from TikTok to the Metaverse

Retail TouchPoints

While many brands and retailers are focusing on engaging Gen Z, Gen Alpha is slowly creeping into the picture. Gen Alpha — consumers born after 2010 — have grown up immersed in technology. Kids Foot Locker aims to create opportunities for them to do just that through metaverse experiences and even through TikTok campaigns.

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5 Tips to Improve Retail Pay-Per-Click Results

Retail TouchPoints

Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share. His career includes managing online marketing for an international financial services company for over seven years and running his own digital agency.