Retail TouchPoints

MARCH 2, 2021

Cardlytics runs banking rewards programs for financial institutions that are designed to allow marketers to identify new customers and increase loyalty from within banks’ online and mobile channels. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels.

Telecommunications 183

Telecommunications Banking Travel Books 183

Wiser

APRIL 4, 2024

These organizations are blending their unique capabilities, uniting on-the-ground price surveillance with consumer pricing intelligence. Biotopia is a consumer research institute in the organic market, collecting sales and price data since 2016 through our panelists and providing analysis to over a hundred bio companies.”

Information 78

Information Consumer Marketing Channel 78

Retail TouchPoints

MAY 18, 2023

To continue on a positive trajectory, the retail sector must focus on the growth being driven by consumers’ continued adoption of online shopping. Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time.

Improvements 236

Improvements PPC Retail Financial Services 236

ESW

JULY 16, 2018

Consumers are demanding a better customer experience, and companies — big and small, old and new — are scrambling to deliver experiences in a way that meet customer expectations. Until the advent of digital channels, most brands focused their efforts on getting products placed in other companies’ retail outlets.

Consumer 84

Consumer eCommerce Social Media Channel 84

Retail TouchPoints

OCTOBER 7, 2022

In 2016, it became the first national British newspaper to move fully online , and now it is among the first publishing outlets to employ a new technology that turns its articles into commerce vehicles. This is a new sales channel that The Independent is opening up for the brands that they select.”.

Merchant Services 249

Merchant Services Article Fulfillment eCommerce 249

Retail TouchPoints

OCTOBER 13, 2022

As many direct-to-consumer brands are learning, there is no one-size-fits-all strategy for growth. After all, there are so many channels and touch points available that can help brands acquire new customers, test new markets and expand their reach. Luring Consumers with Experiential Brick-and-Mortar Stores.

Omnichannel 243

Omnichannel Consumer Outdoor Channel 243

Retail TouchPoints

MAY 23, 2023

For most of its 15 years in operation, Graf Lantz had a cult-like following based on its timeless product designs and emphasis on high-quality, sustainable materials — conditions that led to a steady 25% year-over-year growth rate since 2016. Our founders are not consumers in context of the ‘consumerist culture,’” Gopinath explained.

Specialty Retailers 225

Specialty Retailers Consumer Social Media Accessories 225

Retail TouchPoints

JULY 23, 2021

Here are four things the Retail Touchpoints editorial team will be watching as the Summer Olympics kick off: Will ecommerce channels and off-site pop-ups be able to make up for the loss of stadium sales ? How will the splintering of viewership across media channels impact the resonance of advertising campaigns?

Games 306

Games Retail Events eCommerce 306

Retail TouchPoints

MAY 9, 2023

A fashion retailer, for example, will want to quickly list its new season’s assortment on its digital channels in order to market and promote these products to customers. Consumers are also driving the march to automation, asking retailers for automated features to make their shopping journeys more seamless. What’s Next?

Payment Services 258

Payment Services Retail Operations Banking 258

Retail TouchPoints

AUGUST 9, 2021

Many companies are accustomed to viewing performance by channel, by store or by product. But for consumer brands, the ultimate measure of marketing success is in fostering a better relationship with the customer. The health of a company’s relationship with these individuals transcends the store, the channel and the product.

Customer 298

Customer Multi-channel B2C Omnichannel 298

GetElastic

APRIL 10, 2016

“It’s even about nothing – it’s about doing our job so well that consumers don’t even know that you and I exist.” ” Adobe’s vision of the digital experience platform is one that starts with great content that moves consumers to action while building a strong brand.

eCommerce 110

eCommerce Demo Mobile Channel 110

OrderDynamics

SEPTEMBER 18, 2018

What Exactly is Omni-Channel Order Management? Editor’s Note: This post was originally published in July 2016 and has been updated for freshness, accuracy, and comprehensiveness. Omni-Channel Order Management – what is it in the context of ‘The Age of the Customer’? Similarly, omni-channel retail is growing fast.

Channel 52

Channel Management Shipping Costs Shipping 52

Retail TouchPoints

APRIL 19, 2022

As a technology vendor, I have rare insight into the day-to-day of online retailer consumer traffic. Tag automated or bot traffic: Now that we understand how many users aren’t engaged and have a breakdown by channel, let’s use additional data. So I regularly help customers identify and fight a hidden drag on their growth: ad fraud.

Retail 254

Retail Channel Events Online Retail 254

Retail TouchPoints

MARCH 25, 2021

Driven by growing consumer concern over how their personal data is being collected and used, governments are enacting legislation, and tech companies are implementing platform changes, that will forever alter the relationship between consumers and advertisers. “A A new era of advertising is taking shape.

Retail 264

Retail Consumer Social Media POS 264

ChannelAdvisor

OCTOBER 31, 2016

On Thursday, October 27, 2016, Amazon reported their Q3 2016 results. That equates to 18 new FCs launching in Q3 and another 5 in Q4 for a total of 26 in 2016 compared to 14 last year. Amazon believes these are prudent long-term investments as they continue to get product closer to consumers and lower delivery times.

eCommerce 40

eCommerce Blog Fulfillment Mobile 40

ChannelAdvisor

NOVEMBER 23, 2016

Every November, as the temperatures drop and the shopping season heats up, consumers are bombarded with articles and blogs about the hottest new product, device or online shopping trend. The post Will Showcase Shopping Ads Be the Breakout Shopping Trend of 2016? appeared first on Channel Advisor.

Article 40

Article Supplies Consumer Blog 40

ESW

NOVEMBER 26, 2018

There’s no question that eCommerce is opening up a literal world of opportunities for consumer brands. As Gideon Spanier at Raconteur points out, direct-to-consumer (DTC) brands are “dominating” in retail precisely because they are building relationships with consumers. That’s how you stayed top-of-mind with consumers.

Consumer 94

Consumer eCommerce Electronics Customer Experience 94

RTP blog

AUGUST 27, 2018

Hispanic consumer around back-to-school this year. million in 2016, a jump of 80%. These pages should be actively promoted across marketing channels. Microsites deliver limited experiences, limited capabilities and diminished consumer value. As the second-largest racial or ethnic group in the U.S., million in 1999 to 17.9

Marketing 150

Marketing Electronics Retail Mobile 150

eCommerce Training Academy

MARCH 22, 2017

2016 was the year of personalization, as marketers moved towards true one-to-one messaging. Marketers have always had mountains of customer data at their fingertips, however, the ability to use it remained out of reach, especially as consumer behavior became more complex. By Steve Wade , Listrak sales manager.

Information 48

Information Channel Customer Recommendation 48

Retail TouchPoints

JUNE 8, 2020

People working from home are now set up, and we see spending shifting from home office supplies back toward consumer goods like sporting goods and home improvements.”. the lowest level since 2016. The industry’s projected sales drop is even steeper than the 8.2% Overall brick-and-mortar sales are expected to fall 14%. billion ).

eCommerce 164

eCommerce Food and Beverages Beauty and Health Sporting Goods 164

Ecommerce Platforms

FEBRUARY 3, 2022

The 36-year-old Viya, China's top livestream seller, has broken many sales records since her first appearance, in 2016, on Taobao Live (an Alibaba-owned live-streaming channel). Because of her outstanding sales performance, she was invited to the new Taobao livestream program in 2016. for consumer goods and 10.6%

Merchant Services 104

Merchant Services Payment Services Social Media Multi-channel 104

RTP blog

JUNE 29, 2018

By Kelly DeRosa, IgnitionOne In 2016 alone, retailers lost an eye-watering $4.6 The retail landscape is constantly evolving, and the rise of digital shopping coupled with the noise of the customer’s cross-channel journey raises the stakes. Effective Remarketing Shouldn’t Compromise UX Not all channels are created equal.

eCommerce 150

eCommerce Retail Omnichannel Mobile 150

RTP blog

MAY 23, 2017

Amazon will undoubtedly be the power player: Consumer Intelligence Research Partners estimated that Amazon sold 5.1 as of November 2016. In summer 2016, Jeff Bezos named the Echo Amazon’s “ fourth pillar product ,” placing it alongside the marketplace, Amazon Prime and Amazon Web Services. million Echo devices in the U.S.

Shipping Costs 170

Shipping Costs Workshop Presentation Electronics 170

Kissmetrics

MARCH 12, 2018

You test out one advertising channel and measure your results. Every so often, a new marketing channel or program becomes available. Some of those gambles crush it because they struck gold with the new channel connecting with the right audience. This is why many businesses look at omni-channel as more risk than reward.

Marketing 202

Marketing Social Media eCommerce Channel 202

Liveintent

FEBRUARY 28, 2023

Evidently, marketers are moving away from these walled gardens and looking for more reliable, logged-in ad channels. It’s an opt-in, global media channel that reaches over a billion more users than Facebook. You can use deal IDs on email, like on other channels, to reach specific publisher audiences. Enter: email.

Mobile 62

Mobile Channel Supplies Recommendation 62

Optimizely

JUNE 21, 2018

Customer experience is more important than channels. While you may think about your business in terms of online or in-store, customers don’t think in channels. Any channel you choose to sell through should connect seamlessly to all your other channels, making the customer experience consistent.

Workshop 312

Workshop Travel Channel Customer Experience 312

Retail TouchPoints

MARCH 29, 2021

consumers starting their online searches on Amazon, it essentially functions as a product search engine — and a very popular one at that. It’s not just another channel, [Amazon] is where people are buying. consumers begin their product searches on Amazon, according to research by ChannelAdvisor and Dynata. Want proof?

Multi-channel 342

Multi-channel eCommerce Fulfillment Accessories 342

Retail TouchPoints

APRIL 20, 2021

In the world of ecommerce — no less a form of entertainment than our social feeds and media apps — this translates to the products brands suggest to us, both actively and passively, on their websites and via marketing channels. Shoppers don’t just want a personalized experience — 84% of consumers will actually pay more for one.

Recommendation 262

Recommendation Information Technology Consumer 262

ROI Revolution

JANUARY 13, 2020

Machine learning makes it crystal clear which channels drive the most traffic and conversions by calculating the impact of touchpoints in the path to purchase. In 2016, programmatic ad spend accounted for roughly $18.6B. And it’s only going to become more important to consumers that their personal data stays private.

Marketing 174

Marketing Social Media Mobile Consumer 174

RTP blog

APRIL 25, 2017

retail sales in 2016, according to Forrester Research. Mobile casts a shadow that’s 30 times its size,” said Laura Naparstek, a Forrester researcher who spoke at the recent Forrester Consumer Marketing 2017 Forum. But some people are asking whether mobile has betrayed its promise as the newest and most promising channel.”

Mobile 150

Mobile eCommerce Fashion Channel 150

BigCommerce

SEPTEMBER 12, 2017

Conducting high-level research into who buys what, when and why, with regards to Americans shopping online, can be costly and time-consuming — which is why we’ve done it for you. Are you an omni-channel seller? It’s easier than ever for businesses to have a digital presence across a variety of channels. Online shopping.

eCommerce 420

eCommerce Beauty and Health Social Media Customer 420

BigCommerce

JULY 19, 2018

has been the highest consumer of wine in the world since 2014. Between 2006 and 2016, wine production jumped by nearly 25% , with 2016 production totaling over 800 million gallons. But the sector of the wine industry with the largest growth is direct-to-consumer sales (D2C). Why is this the case? billion in 2017.

Shipping Costs 263

Shipping Costs Shipping eCommerce Merchant Services 263

BigCommerce

MARCH 30, 2018

In 2016, that revenue jumped to $2.6 In general, there are 3 types of subscription ecommerce services: Replenishment: 32% of consumer subscribe for replenishment. Curation: 55% of consumers subscribe for curation. Access: 13% of consumers subscribe for access. In 2011, subscription brands made an estimated $57,000,000.

Subscription 345

Subscription Payments eCommerce Payment Services 345

Kissmetrics

DECEMBER 3, 2020

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Despite what the haters say, direct mail is still holding its own against other marketing channels. Every great marketing strategy uses multiple channels. Of course not. Direct mail feels outdated.

Social Media 361

Social Media Multi-channel Marketing Electronics 361

Retail TouchPoints

JULY 13, 2023

Rapid consumer adoption of new payment technologies and ecommerce, accelerated by the pandemic, led to demand for seamless and secure payment flows through every channel. The Ever-Present Challenges of Compliance We’re all living in a very different world from the days when financial services were only offered by large banks.

Merchant Services 220

Merchant Services Payment Services Payments Banking 220

Kissmetrics

DECEMBER 1, 2020

The growth of live streaming has been exponential, with the market increasing from $30 billion in 2016 to an expected value of $70 billion in 2021 and $184 billion by 2027. Facebook Live has been around since 2016, and in those years, has made a big impact on the platform. Facebook Live Streaming.

Social Media 337

Social Media Marketing Events Other 337

BigCommerce

OCTOBER 12, 2017

Which sales channels produce the most holiday ecommerce revenue. Which marketing and advertising channels produce the highest return (and revenue). Nearly 57% of brands surveyed (56.88%) see their sales spike in Q4 –– likely due to a seasonal uptick in consumer purchasing for the holidays. So, did 2016 work out?

eCommerce 410

eCommerce Shipping Costs Social Media Multi-channel 410