Beyond the ‘New Year, New You’ Marketing Cliché: How Inspirational Commerce Can Reignite the Shopping Flame
Retail TouchPoints
JANUARY 15, 2024
Retailers can reclaim their own style authority with resonant content that goes above and beyond a promotional message or tag line. They need to know whether the style suits them and what they can wear it with that is already in their closet. The online experience today is no different than it was 20 years ago.
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