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Amazon Anywhere Offers In-Game Shopping for Real-World Products

Retail TouchPoints

Amazon has debuted a new immersive shopping functionality called Amazon Anywhere that allows customers to discover and buy physical products from Amazon within virtual environments such as video games, augmented reality applications and mobile apps. Screenshot from Niantic’s new game, Peridot.

Games 271
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Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

Skechers is bringing its brand to new audiences with a virtual store in Roblox aimed at younger consumers and a new co-branded collection with tractor brand John Deere designed for agricultural and construction professionals. Skechers Roblox Store Banks 3.4 Skechers Roblox Store Banks 3.4

Games 219
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Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Tycoon users can earn “Bear Bucks” digital currency by building out their own tycoon and using the currency to unlock and bring to life collectible “furry friends” that can be customized in unique outfits and accessories.

Games 189
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Pacsun Celebrates One-Year on Roblox with New Slick Rick Collab

Retail TouchPoints

For the collaboration, users can interact with a 3D non-player character (NPC) digital avatar of Slick Rick within the Los Angeles Tycoon experience to earn exclusive digital items and rewards inspired by the rapper’s iconic accessories.

Games 237
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How Consumer Data will Shape Retail Experiences in 2022

Retail TouchPoints

Consumer habits changed drastically last year as people went online to shop. According to McKinsey , 75% of consumers tried a new shopping behavior due to economic pressure, store closings and changing priorities, and the data we are seeing internally shows 50% of shoppers now intend to shop both in-store and online.

Consumer 341
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E.l.f. Launches Roblox Experience to Tap Gen Z’s Entrepreneurial Spirit

Retail TouchPoints

Seeking to unlock the creativity and entrepreneurial ambitions of Gen Z consumers, E.l.f. ’s entire data strategy is designed to attract and retain Gen Z customers , and the move into Roblox was validated based on direct consumer feedback. Cosmetics has launched e.l.f. Beauty in a statement. To promote the new experience, e.l.f.

Jewelry 233
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Shoppable TV May Leapfrog Livestreaming in the U.S. — Here are 3 Tips to Get in the Game

Retail TouchPoints

More of those people, for the first time, are getting access to digital media, and the first thing they’re consuming is small-screen, livestreamed content on social media. consumer has much more trust and much higher expectations of premium content. That’s not a problem that exists as much in the United States.

Games 228