Remove all-data-destinations
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Solving the Shopping Mall ‘Identity Crisis’ with Community Data and Careful Curation

Retail TouchPoints

They were core destinations for all things retail; where families spent hours on a free Saturday and where teens, hungry for independence, spent many Friday nights to build their social clout. We’re all living in a digital world at the same time we’re in physical spaces, so how do you connect those spaces seamlessly?

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Sensormatic Solutions and Unacast Partner to Help Retailers Track the Entire Path to Purchase

Retail TouchPoints

Sensormatic Solutions has expanded its collaboration with Unacast in a partnership that will combine consumer mobility data with in-store traffic data to help retailers build shopper insight capabilities that span the entire path to purchase.

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Expedia Leans Further into Commerce with New Media Network and AI Tools

Retail TouchPoints

Using Expedia’s first-party traveler intent and purchase data, the media network can help advertising partners reach consumers via contextual and timely ads. Expedia describes it as a travel agent, concierge and personal assistant all in one, learning users’ behaviors and trip preferences and offering guidance along the way.

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How One UK Destination is Redefining the Shopping Center  

Retail TouchPoints

But that doesn’t mean these commerce destinations don’t need a major overhaul. Experts indicate that the root of shopping malls’ “identity crisis” is their inability to effectively leverage data to curate experiences that represent the full scope of consumers’ needs and lifestyles. That is, until Dolphin Centre in the UK.

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3 Keys to Breaking into More Marketplaces 

Retail TouchPoints

Marketplaces have become go-to destinations for consumers to browse a vast breadth of products and brands. Once that data comes back, it will be clear if a mass marketplace or a more targeted entity is the right choice. If data and analytics are not available, it’s probably an indicator that the ads are not optimized.”

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How Travel Restrictions Will Impact Retail and Consumer Spending This Summer

Retail TouchPoints

In America and all around the world, the long, slow climb back to normal is well under way. The top travel destinations for respondents were the beach (22%) or a destination outside the United States (21%). Internationally, it’s still a mixed bag, rife with limitations and caveats depending on the desired destination.

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The Global Reach and Sustainable Impact of Green RFID Technology

Retail TouchPoints

After all, studies show that consumers care more about the environmental impact of their purchasing decisions than ever before. Analyzing the data on the number of products entering and leaving a distribution center or storefront can provide a snapshot of the demand for said product.