Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’
Retail TouchPoints
OCTOBER 19, 2023
Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.
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