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Square Debuts Appointment Booking App to Help Service Providers Connect with Customers

Retail TouchPoints

Financial services and POS solution Square has launched a new consumer-facing app that lets customers search, discover and book appointments with beauty and personal care professionals.

Books 241
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How to Sell Books Online: Everything You Need to Know

Ecommerce Platforms

Whether you love books or you just love selling online, there’s no doubt that selling books online can be a profitable sideline or full-on business. The book industry remains quietly successful in the face of enormous competition. How to Sell Books Online: The Facts. Having said that, don’t forget the academic market.

Books 164
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Reaching Gen Z and Millennials: What Brands Need to Know About Creator Guided Shopping

Retail TouchPoints

As this important shopper segment finds value in creator-guided shopping, brands are recognizing the efficiencies creators are able to drive in terms of marketing, leading to more brands scaling creator campaigns as budgets become more scrutinized.

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Why UK Retailers Should Save Some of Their Christmas Marketing Spend for Chinese New Year

Retail TouchPoints

Retailers naturally plan a lot of spend around this, with extra staff and extra marketing. But their return to our shores after the pandemic has been far slower than Americans’ — flight bookings are down around 50% of pre-pandemic levels. Here’s why.

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How Barnes & Noble is Leveraging the #BookTok Phenomenon (and Vice Versa)

Retail TouchPoints

Before there was TikTok to entertain us, there were books (and radio, theater, TV, music…but that’s not the point here). TikTok has teamed up with Barnes & Noble to launch a summer reading campaign — #BookTokChallenge — to encourage people to discover new books and authors and then share their reactions on TikTok.

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Chatbot-Powered Shopping: The Next Frontier of Generative AI

Retail TouchPoints

” on Amazon, the top three results are a Dr. Seuss book called “What Pet Should I get?,” ChatGPT needs access to proprietary platform data from retailers in order to make product-level personalized recommendations. Second, search will deliver next-generation product recommendations.

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6 Engagement Marketing Metrics & How to Improve Them

Kissmetrics

Engagement metrics, while often seen as “vanity metrics,” are important indicators of how well your marketing is performing. In this article, I’ll share six engagement metrics you must measure throughout the funnel to ensure your marketing is working. When it comes to earned media, influencer marketing is more popular than ever.