Retail TouchPoints

JANUARY 9, 2024

One of the many platforms that brands have embraced over the last few years to make the most of their advertising budgets is Retail Media Networks (RMN). The goal of this complex equation is to find the optimal data and channel mix to achieve maximum value for brands. On average, 41% of audio ads generated correct brand recall.

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Retail TouchPoints

MARCH 28, 2023

The Meta partnership will enable DGMN’s brand partners to reach Dollar General’s more than 90 million unique customer profiles across the Meta ecosystem. LiveRamp helped run a campaign aimed at giving brands the insight needed to better collaborate with DGMN to reach rural customers.

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Retail TouchPoints

MAY 1, 2024

By expanding our availability through the Yahoo DSP, we’re delivering even more meaningful messages and measurable brand impact.” The addition of purchase-based audiences from retailers like Kroger creates new ways for brands to understand which audience segments will drive incremental growth. . “Advertisers on average see 6.5X

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Retail TouchPoints

APRIL 26, 2024

The Bark product portfolio now includes toys, food, treats, dental kits and dental chews, and the brand is forging deep relationships with retailers like Target and PetSmart to bring this growing assortment to consumers. The industry calls this “the humanization of pets,” where we attribute human values and traits to dogs.

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Retail TouchPoints

JUNE 7, 2023

In a downturn and during a time of high paid ad costs, ecommerce brands can’t spare dollars on digital snake oil. Machine learning has been playing a role in enhancing the experiences of ecommerce brands and customers for some time now. One of the next frontiers in ecommerce companies’ use of AI and ML is marketing attribution.

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Retail TouchPoints

SEPTEMBER 2, 2022

Retailers looking to attract and retain price-conscious shoppers during the current bout of inflation may want to consider stocking more small- and medium-sized brands. I am of the belief that it’s one of the best times in the last few years to be a small brand ,” said Andrew Criezis, SVP and General Manager U.S.,

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Forrester eCommerce

NOVEMBER 30, 2020

Forrester’s Digital Go-To-Market Review evaluates brand manufacturers and how well they are positioned to thrive independently of online marketplaces and even traditional retailers. In our second edition of this study, we focused on the beauty goods sector, evaluating 34 brands on five elements for a total of 20 attributes.

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Retail TouchPoints

APRIL 3, 2024

Chase Media Solutions is one of the first bank-led media offerings but it follows in the footsteps of the many major retailers drawing on their access to first-party customer data and close connections to consumers to help brands advertise to high-intent audiences.

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Retail TouchPoints

NOVEMBER 10, 2023

The brand has acquired a newfound relevance among Gen Z and millennials that has helped the company achieve a 5% year-over-year net revenue increase, while Kate Spade and Stuart Weitzman both saw losses over the same period. The luxury house consisting of Coach , Kate Spade and Stuart Weitzman reported revenue of more than $1.5

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Retail TouchPoints

DECEMBER 22, 2022

For many innovative, forward-looking brands, the pandemic was a catalyst for change. Now, these smart-to-market brands are taking this time of fluctuating costs and economic uncertainty to evaluate their pricing strategies. The Four Pricing Pillars Brands Must Consider. Striking this balance is delicate, to say the least.

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Retail TouchPoints

OCTOBER 25, 2022

DTC ecommerce brands suddenly lost visibility into the success of their ad campaigns and were left with less insight into their true return on ad spend (ROAS). Here are two real-life stories from DTC brands chronicling their experience scaling beyond the storm of iOS 14.5 Weathering the Storm. privacy changes. Doe Lashes .

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Retail TouchPoints

JANUARY 2, 2024

To drive customer retention and loyalty, most brands and retailers continue to rely on purchase discounts ( 77% ) and loyalty program points ( 61% ), according to Retail TouchPoints research. The most significant shift in the loyalty sphere is consumers’ attitudes toward co-branded credit cards.

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Retail TouchPoints

OCTOBER 10, 2022

For instance, TV attribution is unique (consumers can’t click on a TV). Radical data transparency and control over attribution windows are a must for marketers to build trust and retain customers at every point along the customer journey. Retailers are not Seeing the Whole Picture With Last-Click Attribution Models.

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Kissmetrics

APRIL 16, 2021

Amazon Attribution makes it possible for certain sellers to track what happens to every user they send to the platform. What Is Amazon Attribution? Amazon Attribution is a new tool that promises to grow your Amazon business by improving experiences away from the Amazon platform. What Does Amazon Attribution Cost?

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Retail TouchPoints

AUGUST 15, 2023

has revitalized its brand identify and refreshed retail stores across 14 markets. The new branding, developed in partnership with design firms Turner Duckworth and Brand Bureau , aims to better establish Rise’s awareness and positioning in the U.S. Brand Bureau helped address these goals by implementing a flexible design flow.

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Retail TouchPoints

AUGUST 25, 2022

Product attributes platform Lily AI has closed a $25 million Series B financing round with participation from Canaan Partners, Conductive Ventures, Sorenson Ventures and NEA, among others. The company’s robust, AI-powered image recognition was created to extract more than 15,000 product attributes.

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Retail TouchPoints

FEBRUARY 12, 2024

Apparently, it’s pronounced “tay-moo” not “tee-moo,” so in that regard at least the brand had a win. …While Etsy, E.l.f. Plus, with the core plot and tagline of the spot directly connecting to the brand name, it’s bound to inspire some people to check out the platform. We did, however, learn how to actually say Temu.

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Retail TouchPoints

JUNE 20, 2023

VF Corporation , parent company of brands including The North Face , Vans and Timberland , has named Bracken Darrell as President and CEO, effective July 17. Earlier in his career, he helped Procter & Gamble with its turnaround of the Old Spice brand. “We Darrell joins from Logitech International S.A.,

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Retail TouchPoints

SEPTEMBER 25, 2023

In fact, CPG brand marketers often question the attribution and incrementality of onsite media. And in the multi-device, multitasking world we live in, offsite media can drive brand recognition and engagement. It’s more effective when retailers empower CPG brands with technology partners that are more transparent.

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Retail TouchPoints

JANUARY 5, 2024

Zero-party data is information consumers intentionally share with a brand, e.g. when taking a quiz, while first-party data is collected by the brand from interactions with its own customers. Personalization also can pay off in more strategic ways, according to Kearney’s Bond: “Personalization seeds the ground for enhanced insights.

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Retail TouchPoints

JUNE 30, 2022

. “Influencers have become more essential than ever, as brands seek to drive consideration and purchase activity through their Affiliate Marketing strategies,” said Jeff Wender, CRO at Rakuten Advertising in a statement.

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Retail TouchPoints

OCTOBER 6, 2023

For some, Liquid Death represents an exciting and inspiring example of a CPG brand rewriting the rules of brand marketing. But no matter where you fall on this spectrum, you simply cannot ignore the brand’s impact. But make no mistake, the brand has done a pretty good job thus far. And as they say, the rest is history.

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Retail TouchPoints

OCTOBER 16, 2023

However, as stringent consumer privacy laws like GDPR and CCPA make collecting customer data more difficult, brands are having to adapt their data collection strategies to adhere to new standards. Indeed, there’s a golden opportunity ahead for ecommerce brands to gather a wealth of insights directly from their shoppers.

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Retail TouchPoints

MARCH 1, 2023

Additionally, the retailer is requiring brand partners to have creative controls in place to prevent cultural appropriation of designs, patterns, materials or words that are “culturally meaningful to and/or originated from underrepresented communities.”

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Retail TouchPoints

JANUARY 20, 2022

Mobile Wallet as a Channel lets shoppers download mobile passes from a brand, offering a number of benefits that marketers can use to engage with customers. The solution is designed with attribution in mind, to help retailers better understand overall ROI from their marketing and loyalty efforts.

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Retail TouchPoints

MARCH 26, 2024

2024 introduces distinct challenges for retail brands navigating data privacy amidst Google’s removal of cookies. If your brand is in this category, there is no need to worry — there’s a bright spot at the end of the tunnel.

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Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. What Is the Short Title Attribute in the Product Feed? Is the Short Title Attribute Required?

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Shipping Costs Recommendation Mobile eCommerce Platforms 91

Retail TouchPoints

MAY 17, 2022

Casual lifestyle brand Tom Tailor has launched a new mobile shopping experience through the NewStore omnichannel cloud platform’s Consumer App. Currently available in Germany, where Tom Tailor is headquartered, the app will eventually be expanded into additional markets.

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Retail TouchPoints

AUGUST 4, 2022

The technology was designed to help CPG brands navigate several industry challenges driven by COVID-19, inflation and other market forces. The ADS platform is designed to help determine optimal product placement across shelves and ideal times for discounting in order to maximize sales while minimizing shortages.

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Retail Technology Improvements Consumer 278

Retail TouchPoints

OCTOBER 25, 2022

Adidas has ended its relationship with Ye, formerly known as Kanye West, following the rapper’s recent antisemitic comments, becoming the latest retail brand to sever ties. As a result, Adidas will end production of all Yeezy branded products and stop payment to Ye and his companies, effective immediately.

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Retail TouchPoints

MARCH 9, 2023

million , which the company attributed to the wider pullback in consumer discretionary spending as well as an influx of discounted product from other retailers during the holiday season. The ThredUp brand stands for value and that message was being washed out in this hyper-promotional landscape. for expedited three -week processing.

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Shipping Costs Clothing Supplies Shipping 278

Store Growers

MARCH 23, 2023

This is a common issue for many products In this article, we’ll explain the relationship between unique product identifiers, like GTIN, MPN, and brand, with the identifier exists attribute. What Is the Identifier Exists Attribute in the Product Feed? Brand is required for products in the apparel category.

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Consumer Electronics Electronics Apparel eCommerce Platforms 91

Groove

OCTOBER 22, 2020

Filtering searches by custom attributes helps your visitors find what they're looking for quicker and easier. For example, if I'm searching for an oversized sweater, the autocomplete functionality can display "oversized t-shirts" if that's what a brand offers. Autocomplete. Our Site Search Recommendation. are the same thing.

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eCommerce Recommendation Improvements Fashion 352

Retail TouchPoints

DECEMBER 13, 2023

After years of lockdowns and digital-driven behaviors, consumers’ actions have shown how crucial the store experience is to how they shop and interact with brands. These types of stores instill a sense of belonging and connection, which in turn leads to brand loyalty. But underneath this positive blanket statement are a lot of nuances.

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Sporting Goods Technology Omnichannel Operations 323

Retail TouchPoints

OCTOBER 5, 2022

In May 2022, the footwear and activewear brand partnered with Nordstrom as the retailer sought to expand its sustainable offerings. The company attributed a 27% U.S. We will reinvest some of these savings into building brand momentum through product innovation, marketing, retail stores, and marquee third party partnerships.”.

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Retail TouchPoints

MAY 16, 2023

Acquisition of HeyDude Causes Net-Zero Delay for Crocs Crocs attributed the delay of its ESG efforts, which initially promised a net-zero carbon footprint by 2030, to the acquisition of HeyDude and the growth associated with the addition of a new brand.

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Retail TouchPoints

MAY 16, 2022

As its name implies, Direct to Consumer (DTC) retail seeks to appeal directly to consumers with a brand they will recognize and seek out. Many retailers and brands still believe, ‘There’s no other company out there like us,’” said Brendan Witcher, VP and Principal Analyst at Forrester. They can get that stuff anywhere.”.

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